Most creative brand founders and designers overestimate the importance of individual products and design elements and hugely underestimate the importance of having a cohesive collection. 

In fact - most creative brand founders do not understand what "cohesive" means in terms of a collection structure. In continuation from episode 58, in this episode you will discover a new layer of awareness you must have as a brand founder and designer.

Listen to this episode and discover:

• The two aspects your collection ranges must have in order to work harder for your brand and convert more sales;
• The three types of audience you are encountering when marketing
• The importance of having various price points within your range;
• What is the most important goal product collections must accomplish;
• and so much more....

Key Takeaways:

• Successful collections need to recognise and address the three types of audience you are dealing with at any point in time.
• Customers need the right amount of choice in order to make a purchase - not too much and not too little.
• Price diversity within your range allows for customers at different points of their customer journey to convert. 

Join the waitlist HERE and be the first to know when Fashion Collections That Sell training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business. 

Resources:

• Get your copy of the Become A Fashion Insider book here: Amazon UK | Amazon USA and all other international outlets of Amazon, Barnes & Noble, Waterstones and other online booksellers.

About the Podcast Host:

Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here:

https://amzn.to/35wo2y9 )

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***

Contact Method:Fashion Insiders & Coofficial website: http://fashioninsiders.co/Instagram: @fashioninsidersco

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To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co