Real Estate auctions may require an understand and marketing strategy more than any other asset class. Who is your ideal buyer, where can I find them, and how should I focus my marketing dollars? In this episode host Andy Imholte is joined once again by auction marketing expert John Schultz to discuss his approach to selling real estate assets. His 5 step process can work for any asset, but when it comes to real estate you are often working with a small targeted buyer base, and he shares his secrets.

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The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.