When I was about 16 I went to school in Yorkshire and we went to London on a history trip. And the great excitement about that trip was not the history lectures we were going to but the fact that a small group of us were going to cut loose (sorry, school) and go to the Hard Rock Cafe in Piccadilly.

What really sticks in my mind was a badge or pin that she was wearing with the Hard Rock logo. It said: LOVE ALL, SERVE ALL

Now I am older, and probably because I am a coach, it comes to mind often. Love all, serve all.

Listen to this week’s episode to find out what how I now interpret Love All Serve All and how I try to live by it

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