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it but of what about it But. hey

1:57

everyone it's fat mascara i'm just

2:00

I'm Jen. It is Friday.

2:02

It is interview day and we are fresh

2:04

off of CES. That is the Consumer Electronics

2:06

Show. Unfortunately, I could not make it out

2:09

to Vegas. Jen, did you get to Vegas?

2:11

I went to Vegas once with you. I

2:13

feel like I'm good on Vegas for a little

2:15

while. I like to do my CES

2:17

journalism reporting post

2:19

facto. Calling up the people.

2:22

They're going out in the wave pool. Why

2:25

is all the things we did in Vegas and

2:27

all the things we did, that was my favorite

2:29

moment. It was this random wave pool at our

2:32

hotel. It was 107 degrees. Not

2:35

in the wave pool. It was outside.

2:39

My feet got burned. The bottom was my feet. When

2:41

I ran back to the chair. I just

2:43

feel like other people's highlights of Vegas are

2:45

probably like the shows, the fountains,

2:48

whatever. This wave

2:50

pool is great. I think they

2:52

were much more sorted. I didn't even get

2:54

into that. That's definitely not your my vibe. The

3:00

wave pool was the most amazing thing in Vegas for

3:02

me. Back to

3:05

CES. It was an

3:07

epic CES. It was a banner year

3:09

for beauty. We're going to talk all

3:11

about it. We've got

3:13

Guy Boulouse here to give us the

3:15

full scoop. He was like, this

3:18

was a moment for Guy. It

3:20

was. He'll give you

3:23

better. He's the global vice president

3:25

of L'Oreal's technology incubator. There's other parts to

3:27

his job and a new title. I'm going

3:29

to let him do that part of it

3:31

when we get into the interview. He has

3:33

a PhD in biomedical engineering. He's

3:36

at L'Oreal right now. Prior to that, he worked

3:38

in pharma. He'll tell you more about what he

3:40

does. But the group that he works

3:42

for at L'Oreal, they're responsible for things like the

3:44

smart brush that Caris Bost did. I

3:46

think we talked about that when Lancome had they

3:48

still have customized foundation services, like

3:51

the nugget of some of the technology and innovation

3:54

that is in beauty products that you and I

3:56

use every day comes from Jeeves Group at L'Oreal.

4:00

We're going to talk about that. We'll also

4:02

talk about CES. We'll also get

4:04

to know him a little bit better. So

4:06

yeah, let's go to the virtual studio, shall we?

4:08

Let's go. Geev.

4:15

Geev, Geev, Geev, your title is Global

4:19

Managing Director, augmented

4:22

colon, augmented beauty

4:24

and open innovation. Please, in

4:26

English this time, what does that mean? OK,

4:29

so it's every year that I'm at

4:31

L'Oreal, my title gets longer. So I

4:33

guess that's good. That's good.

4:35

Evolving, right? They like you.

4:37

I guess so. I don't know. But yes,

4:39

I run basically two teams today in L'Oreal.

4:41

I'll run the tech team, which is like

4:43

all this stuff around beauty tech and all

4:46

that. And now I've started running this what's

4:48

called open innovation team, which is all

4:50

the partnerships that we do in

4:52

R&D with everyone from microbiome to

4:54

longevity to all the kind

4:57

of startup relationships that we have in

4:59

investment. So that's what that long title

5:01

means, I think. That sounds really fun.

5:03

At least for today. OK. And

5:06

then probably in five years, it might be something

5:09

else. The more gray hair, the more on

5:11

the title, I think. He'll have like an AI

5:13

droid of himself by then to do the

5:15

extra stuff. Yes, exactly. Gen

5:17

AI drone. What's the newest part of your

5:19

title? What's the thing that they just added

5:21

on? They just added the open innovation. Because

5:24

I think for a long time, we were

5:26

doing tech. I started the tech team 13

5:28

years ago when beauty and tech had just

5:30

started. And I built everything

5:32

with outside. And so I

5:34

think at some point, my boss, who's the

5:37

deputy CEO of the company, was like, well,

5:39

you could do that for other parts of

5:41

R&D, too, where you're

5:43

kind of helping on the bio stuff and the biotech

5:45

stuff. So that just happened a year ago. I'm

5:48

really happy. It's great. So just to

5:50

give us a very visual example, because

5:52

this stuff does seem abstract, what's one of the

5:55

first things that you're working on, almost like a

5:57

caveman evolution, the swamp pond thing, and then the

5:59

person walking. walking up, right? Jen's

6:01

laughing at me, but you know what I'm talking about. You mean when

6:03

I first started 17 years ago? So you're

6:05

calling me a caveman. Okay. No, no, no. Your

6:07

work. Your work. Okay. I'm

6:11

just kidding. It's a joke. No, I am

6:13

a caveman actually. What's like one of

6:15

your first things that you've done and then what's one

6:18

of the most recent things? And we'll get into some

6:20

fun stuff you just debuted. Well, I

6:22

mean, I've been at the group 17 years, but then

6:24

I started the tech team 13 years ago.

6:26

And so I think the first big launch we had

6:28

was in 2014 when we launched Makeup Genius,

6:32

which was the first augmented

6:34

reality virtual makeup try on

6:36

on an app ever. And

6:39

at least real time. And that was 2014. So

6:41

that was 10 years ago. And then recently, just

6:46

a week ago, we unveiled our new hairdryer called

6:48

Air Light Pro. So 10 years

6:50

later, we brought to the market a

6:52

hardware device that hopefully is going to

6:55

do as well as Makeup Genius. Because

6:57

since Makeup Genius now, I think something

6:59

like 70% of the retailers in

7:02

the world have some type of makeup virtual try on.

7:05

So it's been a while. Makeup

7:07

Genius. I remember that event. I remember

7:09

that unveiling after work. And Jen, I

7:11

think you and I were there together

7:13

trying on lipsticks. Like that was

7:16

virtually trying on lipsticks, virtually trying

7:18

on lipsticks. Was it at your offices?

7:21

Yeah, we did something at our offices. This is

7:23

the first time that I met you, I think

7:25

yes, it was at the high floor. Exactly. We

7:27

had done. Yeah, I think Carol Hamilton was there.

7:29

Yeah, exactly. Yeah. That was a

7:31

really cool, very splashy, you could tell

7:34

that things were happening in the beauty

7:36

space. So very cool. So you just

7:38

mentioned the Air Light Pro, we're going

7:40

to get to that nitty gritty in

7:43

a bit. But that was debuted off

7:45

of CES, which is the consumer electronics

7:47

show. Right. So that's like for you,

7:49

probably like the beauty Oscars, right?

7:51

Yeah, I do beauty tech Oscars for sure.

7:54

For me, you're right. Because it's for you.

7:56

That's your point for me. Yes, it

7:58

was and I have to say this year with

8:00

a really special year because we had every

8:03

year they do this opening keynote at the

8:05

Consumer Electronics Show. Believe it or

8:07

not it's like the 57th year

8:09

of this show and a lot of

8:12

things were unveiled at that show like

8:14

the first VCR, the first Bluetooth, things

8:16

like that and every year they open

8:19

it up usually with a tech CEO

8:21

like Samsung or LG and this year

8:23

Niko Lajevo, our CEO opened

8:25

up. It was the first time ever a beauty

8:27

company opened CS. It was really cool. It was

8:30

like 200,000 people go there. It's like the biggest

8:33

things. It's like he says like the

8:36

Oscars for me and so he

8:38

did a one-hour keynote which was phenomenal. It

8:40

was almost like just seeing 10 years of

8:43

our work so we were so proud

8:45

to see him up there. So it was really cool.

8:47

That's fantastic. Well why do you think that this

8:49

was your year? Like why is beauty having such

8:51

a moment at CS? Well I

8:53

think you know when we started 10 years ago and

8:55

we went to CS there were like no beauty companies

8:57

at all there but it's

9:00

beauty is a really dynamic

9:02

industry where people are constantly

9:04

wanting new innovation. The changes

9:07

in society like when you look at

9:09

gender fluidity, gender neutrality, all the things

9:11

that are happening induce more and more

9:13

changes and quickly and how beauty evolves.

9:15

There's this kind of essentiality of beauty

9:17

that more and more has we believe

9:19

strongly about it and more and more

9:21

is coming into play and

9:23

tech has found its way to bring

9:26

some delightful magical experiences

9:28

in beauty. Our consumers have

9:31

an appetite to use tech and so for that

9:33

reason I think what was cool is the fact

9:35

that people see us as a real part of

9:37

the tribe at CS and I think it

9:39

took 10 years of a lot of proving

9:41

it because the other companies have been around

9:43

like TV companies for 50 years. They've had

9:46

a while to showcase what

9:48

it would be like to bring tech in their industry.

9:50

For us it's been 10 years I think it took

9:52

a good 10 years to showcase that

9:54

we're not just there to sprinkle a little

9:56

bit but that beauty can play a

9:58

role in how I never thought about

10:01

that, like earning credibility

10:04

in the tech space. Yeah,

10:06

beauty's arrived. You

10:09

know what else has arrived? If I

10:11

saw anything at CES this year as I

10:13

was going through the news, especially with the

10:15

beauty companies that presented AI, every

10:17

other person's like, well, we have AI. Well,

10:20

we have AI. And so, Jess and I wanted

10:22

to dig into this a little bit because how

10:25

would you explain artificial intelligence and also what isn't

10:27

it? Because I feel like a lot of companies

10:29

are just like, it's made with AI and they

10:31

just stick it on as like a marketing term,

10:33

you know? And it isn't really. So

10:35

can you explain what that is for a consumer, for

10:37

a layperson? Well, I think

10:39

there are a couple of things like, and

10:41

first your point about the fact that a

10:43

lot of companies want to mention the buzzwords.

10:45

I think people feel like today there's a

10:48

necessity to talk about these things because they're

10:50

all over the press and people are talking

10:52

a lot about AI today because of Gen

10:54

AI. The reality is like what I learned

10:56

over the last 10 years is that what

10:58

we really always have to focus on to

11:00

create a great beauty tech project is what

11:02

people need. And a lot of times

11:04

the answer to what people need is not tech. Sometimes

11:08

it's tech and sometimes it's tech with AI embedded

11:10

in it. So answering people's needs

11:12

and consumer tensions, I find, is

11:15

the right avenue towards going in. So

11:17

whenever I'm asked about what are you doing in

11:19

AI for beauty tech, as you know, we do have

11:21

AI in a lot of things that we do.

11:23

But the reality is when I start with the need,

11:26

a lot of times I have projects that are

11:28

just devices without being connected. Sometimes

11:30

they're services and sometimes they're AI based. But

11:32

to answer your question about AI in

11:35

general, I think fundamentally I think that

11:37

when you have systems that get smarter

11:39

and that can do things that are

11:41

difficult to do as just normal

11:44

like human beings with our

11:47

own way of doing things. For example, one day AI will

11:51

allow us to measure individual wrinkles and

11:53

see how they involve over time that

11:55

we can't do with our naked eye

11:57

or one day we'll be able to

12:00

interact with real beauty experts

12:03

with AI that truly understand

12:05

our needs and give you

12:07

advice that's way more in-depth

12:10

than what we would see like

12:12

a few years ago or today.

12:14

And also AI will allow us

12:16

I think to develop faster formulas

12:18

and products for people because

12:20

and I think this is the part

12:22

we've really invested strongly in in L'Oreal

12:24

is this idea that we have thousands

12:27

of SKUs and we believe strongly in

12:29

the company that innovation comes from the

12:31

molecules like how they actually work on

12:33

the skin and hair. We believe very

12:35

much in that tech aspect not tech

12:37

like for the CS but tech chemistry

12:39

and how they work and I think

12:41

developing these kinds of molecules take time

12:43

and thanks to AI we'll be able

12:45

to use things to be able to

12:47

help us understand what are the best

12:50

new formulas we can create. I honestly think

12:52

we're at the beginning I don't know yet

12:54

all the full depths of where they will

12:56

go. I like that you said though

12:58

that it's systems that get smarter because I think

13:00

a lot of people are mistaken and they think

13:03

oh it's just like a robot did the searching

13:05

for the new skincare molecule or fragrance molecule not

13:07

realizing there's also that feedback loop that's what makes

13:09

it intelligent that the system will get smarter by

13:11

searching one time the next time it searches it

13:13

searches even better. Am I right to explain it

13:15

that way? Yeah totally I think the more

13:18

you the better the AI is the more

13:20

it learns I mean this is exactly what

13:22

we need as human beings. Exactly. I

13:25

think that's I mean and anyway for beauty consumer

13:27

it's very useful because we audition

13:29

products right and we audition products and

13:31

if you know we have real ways

13:34

with our data to know if our products which

13:36

ones are right for us and how it evolves

13:38

with our skin and hair and becomes smart over

13:41

time it'll inform us to get the better products.

13:43

I think for people it will be a benefit

13:46

properly developed. I love that

13:48

word auditioning products. Yes to make

13:50

the cut one that made the cut for

13:53

CES was beauty genius. Now this did use

13:55

some artificial intelligence in its development correct?

13:57

Yeah so beauty genius as a digital

13:59

service. that we have for our company that

14:01

we acquired called Modify. It's the same company that

14:03

did the virtual try-on. And basically what it is,

14:06

and the reason there's AI in it, is when

14:08

you take a photo with your phone or you

14:10

do any kind of capture on your phone, you

14:12

have all kinds of lighting. Right now when you

14:14

see my face, it will be very different than

14:16

for example if I were outside. And

14:19

it's only thanks to training this algorithm

14:21

that we were able to make it

14:23

accurate. And the service is you go

14:25

in, you take some images of your

14:28

face, and it will tell you the

14:30

diagnostic. It will tell you about

14:32

your pores, your fine lines, your

14:34

wrinkles, things like that. The way

14:36

the AI was developed was it

14:38

has like one piece which is

14:40

150,000 images where dermatologists actually said

14:43

this is a wrinkle, this is a fine line,

14:45

this is how big. And then we added a

14:47

bunch of data after training that was trained on

14:50

this set. And that made it

14:52

really accurate. And I think the part that's

14:54

really AI based is the accuracy part. It's

14:56

like 99% accurate to give you a diagnosis.

15:00

So if it saw me right now, I have one

15:03

of these beauty lights on, one of the influencers used

15:05

to look good on camera, it makes me look like

15:07

I don't have any pores. But it would know to

15:09

correct like that girl's line, she's got on

15:11

a beauty light, we're going to correct for that when

15:13

we address her skin, it can adjust the light. Yeah,

15:16

the light it will adjust. Exactly. It

15:18

will adjust for light. My secrets

15:20

will be given up. Got it. There you go.

15:22

And it's for you, right? So you won't have to

15:24

share it if you don't want to. But in reality

15:26

is sometimes we do want to keep our own data

15:29

for ourselves. We don't want to share but fundamentally, the

15:31

more accurate it is, then the more you can take

15:33

images over time and you can see how it evolves.

15:36

And then if you can add to it, and

15:38

I think this is going back to AI again,

15:40

like we do, if you can add to it

15:42

your lifestyle and where you live and your pollution

15:45

and your hormones and these are the little projects

15:47

we've done over the last two

15:49

years, we've partnered with Breeze-O-Meter that

15:51

has a really good climate tech

15:53

app. We have partnered with Clue

15:55

that does hormone, it's a period

15:57

tracking app that helps us understand

15:59

hormones. and skin, if you start

16:01

to put that all together, you can

16:03

inform people more precisely about what

16:07

exactly is happening with their skin and hair and

16:09

how you can have the right products over time.

16:12

That's so interesting. Wow. All

16:14

right, another innovation that we saw a

16:16

lot about right after CES was the

16:18

Air Light Pro. You mentioned that

16:20

before. How is this different than

16:22

other? It's like a hair dryer, right? Yeah,

16:25

I mean, it's a hair dryer.

16:28

How is this different than the other super high

16:31

tech hair dryers? Give us a pinch. Give

16:33

us a pinch. It's a fancy hair dryer.

16:35

So I think this is really, to me,

16:37

something I was very inspired because when I

16:39

was talking to the founder of the startup

16:41

called Zubi, who we've now invested in, that

16:43

we did this project with, the story came

16:45

with this idea that when you look at

16:47

certain things that are really part of the

16:49

day-to-day life of what everyone does, like we,

16:52

you know, 75% of people in

16:54

their homes have in the world have

16:56

a hair dryer. So it's like a real, it's

16:58

a gesture that people do every day. Wow.

17:01

I was amazed too. I was like, so it's

17:03

basically- Not the Airbnbs I go to, but okay.

17:05

Yeah, exactly. The Airbnbs may not

17:07

have, but in your house. I'm sure you

17:09

have a hair dryer in your house. Hopefully

17:11

I'm right. Okay. And the thing

17:13

is, is that some of these have been using

17:15

the same type of technology for like, since their

17:17

invention. I mean, and a perfect

17:19

example of the hair dryer, like for 70

17:21

years since the invention of a hair dryer,

17:23

they basically heat the same way until

17:26

today, until now, which is that

17:28

they use what's called convection heating. So

17:30

basically like what your toaster, when you turn

17:32

on your toaster, it turns orange. They're these

17:35

like little coils. And the thing

17:37

about that is that it becomes like super hot. And

17:39

so when you touch your hair dryer, right at the tip,

17:42

it's really hot, over 250 degrees. And

17:45

then it, they, you want people to put

17:47

it six inches away from their hair and

17:49

it becomes half of the

17:51

heat by the time it hits your head, which

17:54

the air and so and a lot of it's

17:56

wasted in the environment, which is why it's like

17:58

the second most consuming, like in your

18:01

house today that's handled like three times more

18:03

than your microwave oven. I mean it's really

18:05

consuming a lot of electricity. It uses more

18:07

electricity and more resources. Is that

18:09

why in my old apartment it would always like short out?

18:12

Yes, that is why. Oh my God!

18:14

Okay, yeah, I used to live like a

18:17

really old apartment, yeah. Yeah, and don't use

18:19

a converter with a hairdryer, it doesn't work.

18:21

Obviously, you go to Europe with your American

18:23

hairdryer and the hotel people yell at you, that

18:25

never happens. But yeah. Exactly. Don't do that. So

18:28

what's the innovation here? Yeah, so what

18:30

we thought about was, what if we

18:32

were to be inspired by nature and

18:34

what if we were to say, okay,

18:36

the reality is when it rains in

18:38

nature, it dries a lot

18:40

faster when you have sun and wind together because

18:42

it's the two that make it drive faster. And

18:45

so what we have done is created a whole

18:47

new paradigm shift on how to dry hair. And

18:50

so the technology is it has

18:52

an infrared light, a specific infrared

18:54

light that it heats, it's

18:56

like hot. And it's

18:58

a ring that's around the air

19:00

itself. So the air itself

19:03

is flowing and this is encompassing the

19:05

air as it's moving and

19:07

heating it. And by doing that, you

19:10

don't need the coils anymore. And

19:12

so it does two things. It

19:14

makes it less hot, but

19:16

with the same level of

19:19

efficacy, actually even better,

19:21

you dry your hair faster by 30%. And

19:24

it's because the light is not only

19:26

heating the air that's flowing, but it's

19:28

also helping you dry the hair because

19:30

it's shining infrared light on your hair

19:33

with the wind. So it

19:35

dries faster by 30%. It

19:37

uses 30% less electricity. And

19:40

it makes your hair a lot smoother by 59%. And

19:43

it's because it's less harsh.

19:45

Because today a lot of people take the

19:48

hairdryer and go really close to their hair, which is very

19:50

damaging. I don't think a lot of people can do the

19:52

six inches rule. I don't think people

19:54

are half a foot away from their head

19:56

when they do so. And for that reason,

19:58

you're putting a lot of very high heat.

20:00

on your hair which is much more damaging

20:02

than using this technology. So we're like we

20:04

think it's a total breakthrough. I

20:07

didn't even know light could dry hair. I never thought

20:09

like heat makes sense. How come nobody did this before?

20:11

Is it just they didn't think about it or is

20:13

it just is it very difficult to do? I think

20:15

it's more in the middle of that

20:17

where it's like the type of infrared

20:19

light that can really heat this type

20:21

of air used to be

20:24

very expensive and not very miniaturizable

20:26

meaning they couldn't make it small

20:28

and so until maybe like five

20:30

seven years ago and then

20:32

there is a part of it which is

20:34

that people didn't think about it. I mean

20:36

it's odd because I've been doing innovation for

20:38

almost 20 years and sometimes I look at

20:40

things and go wow it's like so simple

20:42

and yet simple in the idea and yet

20:44

no one has thought about that and it wasn't us

20:46

I say it humbly because it wasn't us that thought of

20:49

this idea was the startup that we worked

20:51

with so if it was us I'd be a little

20:53

bit more humble with the way he said but he

20:55

the guy that created this that just really clever idea

20:57

and inspired by nature and he

20:59

thought and then he had the expertise to do it

21:01

they patented over 150 pounds

21:04

on it so they also got to protect

21:06

it well so it's just one of those

21:08

timing things I think. Speaking of timing when

21:10

can we can we have it

21:12

when can we try it? So it's gonna launch

21:14

in May in European salon so you're absolutely

21:16

able to fly to France Paris maybe to

21:18

the trip to Paris to go to the

21:20

sign. We have European listeners. Yeah exactly I

21:22

don't know if you do a hairdryer get

21:24

a hairdryer so you probably want to wait

21:27

but in June it will go to direct

21:29

to consumers in Europe and then in September

21:31

it will be in the US so it's

21:33

gonna happen all this year. Do you know

21:35

about what the retail price will be? Yeah

21:37

it's gonna be around $399 so

21:39

it's on the premium side it's still it's

21:41

not the highest but with

21:44

the energy savings that you'll have

21:46

on your electricity bill if you're in Manhattan you

21:48

will make it up within 12 months if you're

21:50

in another country it could be 18 months. That's

21:52

how much we're paying to dry our hair and

21:54

our electricity bill? I like that you've

21:57

quantified it like that. Yeah it's a lot it's a

21:59

lot of savings. You consume a lot of

22:01

energy. I just think air conditioning and heat is what

22:03

uses it all but of course Yeah, so air conditioner

22:05

is the number one consuming electronic and then

22:07

it's your hair dryer So

22:09

if you think your air conditioner is then your

22:12

hair dryer is just as yeah, it's right below,

22:14

you know Okay, speaking of hair tomorrow.

22:16

I mean, this is very la di

22:18

da problems, but I'm very annoyed I'm

22:20

gonna be spending four hours to throw

22:22

back sitting in the chair at least

22:24

getting my color done. Okay? I've got

22:26

to get my roots done. It's very

22:29

annoying I heard that you've got a color

22:31

innovation on the way and at-home color right this

22:33

Yeah, this one is one of those ones that

22:35

we actually Created in L'Oreal

22:37

and it didn't come from my team

22:39

We have an internal competition called beauty

22:41

shakers, which is like every employee gets

22:43

to like come up with an idea

22:46

And you can come up with anything right?

22:49

So if you could come up like I

22:51

could write something about the outlook calendar invites

22:53

like I mean you could go with any

22:55

idea Beauty shakers. Yeah, it's called beauty shakers

22:57

fun It's fun and there was an idea

22:59

like seven years ago from someone in

23:01

marketing which was again with going

23:03

back to and this is where Like we're a discussion

23:05

about AI and this idea that like starting with tech

23:07

is one thing but starting with what people need is

23:10

another The hair dryer is like 50

23:12

years. It's been doing the same thing. It's it's

23:14

damaged It's more damaging to hair than people like

23:16

they wanted to dry faster the hair color We've

23:18

had a lot of innovation in color

23:21

Chemistry where you have vibrant colors less

23:23

nasty things like that But

23:25

we've been mixing it at home almost the

23:27

same way for 50 years It's

23:29

like there's a bowl with like gloves and

23:32

then this like plastic comb and the little

23:34

timer and a box that you open and

23:36

that Hasn't really changed. And so the idea

23:38

was what if we were to create a

23:40

little device? that could

23:43

do everything for you and all you

23:45

do is brush and By

23:48

brushing you don't have to do all that

23:50

So you know and you also don't have to

23:52

worry about the even application because we'll take care

23:54

of it through the device Oscillating at the

23:56

right level and depositing the chemistry there and

23:58

that came back to this idea called

24:00

Color Sonic, which is this device for hair color at

24:02

home. I like what I'm hearing.

24:05

Okay. I think I might brave

24:07

it again. I asked a couple of COVID flubs.

24:09

Yeah. COVID, yes. Yeah.

24:12

COVID mishaps. Yeah. And actually

24:14

you can watch it online, but Eva Longoria

24:17

came on the stage with our CEO and

24:19

our TEBZ CEO because she went viral, I

24:22

think a few years ago during COVID

24:24

doing the hair coloration at home. So

24:26

she's the one that unveiled it. That's right.

24:29

Yeah. Yeah. You

24:31

know what I'm really interested in? I want

24:33

to talk about, I love technology that helps

24:35

us make a smaller environmental impact, like with

24:37

the hairdryer, you're using less power. But what

24:40

are some of the ways that you see

24:42

in general, even if you saw other places

24:44

at CS, not from L'Oreal, that technology could

24:46

be used to help us lower the environmental

24:48

impact in the beauty industry with all of

24:51

our packaging and power that our tools use? What

24:53

are you excited about in that space? Well,

24:55

it's something that, I mean, our team is

24:58

really passionate about the group, what we call

25:00

green tech, which is like this idea that

25:02

technology can play a role in sustainability. And

25:04

the two examples we just talked about, like

25:07

the hairdryer, of course, for us, we fundamentally

25:09

want to build an amazing hairdryer because people

25:11

should not sit for the consequences of sustainable

25:13

technology development. And this is the reason why

25:16

for so many years. They want to adopt

25:18

it. Yeah. Yeah. They

25:21

want to take like, it's been like 30 years since the electric car

25:23

came out, but it's only recently that people are really driving it because

25:25

they're great quality. Good point. And

25:27

we have the same thing with the hairdryers.

25:29

It didn't dry hair faster. People, it's not

25:31

the first. So there's that. So I

25:33

think in our conception of eco

25:36

design, we have to remember, we have

25:38

to build beautiful products and work and

25:40

then bring sustainability. But that being said,

25:42

to answer your question more precisely, I

25:44

think there are a couple of new

25:46

things that we're really interested in. We

25:48

just acquired a company. We literally announced

25:50

it at CF last week, which is

25:52

called Gyoza, which is a water tech.

25:54

It's like a company that builds shower

25:56

heads that instead of reducing

25:58

the flow of the water, they

26:00

make the droplets a lot smaller. And

26:02

so by doing that, they actually let

26:04

the speed stay the same. So you

26:07

feel like it's a shower that's just

26:09

as strong, but you save 69%

26:11

of the water for the environment. So water is a

26:13

big one, Jen, that I think today we're in a

26:17

60% of the world in 2030 will be water

26:19

stress is not an emerging country

26:21

problem. It's going to become everywhere. So

26:23

that's somewhere where beauty can play a

26:25

large role. And so I'm really proud

26:27

that we acquired this water tech company.

26:29

So exactly and the kind of thing

26:32

that a beauty company would do, and

26:34

this is why I love L'Oreal because

26:36

they take commitments really seriously. Then there's

26:38

the packaging, like you said, where there's

26:40

like lots of new regenerative packaging and

26:42

ways to use and you see that

26:44

in conferences that are not just beauty

26:46

and food, where people are trying to

26:48

use a lot more sustainable and compostable

26:50

technologies around packaging. Then there are

26:52

things we're doing in the labs where we're

26:54

trying to reduce water usage with our products,

26:57

make it easier to rinse that helps. And

26:59

then I think there's also, this is an odd

27:01

part, but this is something that we're working on too,

27:03

which is our advertising

27:05

digital footprint when it

27:07

comes to sustainability, meaning

27:09

when you send very high resolution

27:11

images in your emails and things

27:13

like that, there's an effect on

27:15

the environment from that. And so

27:17

we're working on some eco tech

27:19

around how to reduce our footprint

27:21

even on digital. L'Oreal will

27:23

have smaller server farms out in

27:26

the desert because it's delivering

27:28

messages and visuals. There you

27:30

go. Or we'd make it more, you don't

27:32

necessarily need like the level of file sizes

27:34

that you have to give people the experience

27:37

they have and where you can reduce your

27:39

footprint. I think people forget that that does

27:41

also have an environment impact because it feels

27:43

like little magic elves send it. I don't

27:45

think most people think about that. Yeah, I

27:47

really don't. And especially like in a creative

27:50

industry, it's the forefront we are thinking about,

27:52

the product and what image you're putting forth,

27:54

not necessarily the magic elves.

27:57

Yeah, the magic elves. Think

28:00

about all of it, yeah. Yeah, that's

28:02

really cool. Okay, so yeah, you've hinted that

28:04

CES is about like, yes, you're

28:06

putting out a product, but it's a lot

28:09

of big picture thinking. It's a lot of

28:11

possibility and inspiration. It

28:13

reminds me of auto shows, seeing

28:15

like the car of the future.

28:17

It's not necessarily about something practical

28:19

that you're putting into production, but

28:21

showing people what's possible and making

28:24

like the industry dream. Can

28:26

you share an example of something that

28:28

Laurie Yell has put out in the

28:30

past that didn't necessarily hit the

28:32

market and go gangbusters, but you feel made

28:35

a real impression on the industry. Yeah, I

28:37

think, you know, it's funny because when I

28:39

first started 10 years ago, I was so

28:41

attracted to the tech part. So like I

28:44

would go to conferences and be like, AI

28:47

or, you know, and then as I got a

28:49

lot more gray hair and I started to realize

28:51

that the reality is we have to remember what

28:53

people need. I stopped thinking about the tech piece,

28:55

but I did think, you know, and I started

28:57

really like talking to my team. A lot of

29:00

the people on my team have been with me

29:02

since the start. So I've been very lucky.

29:04

I think that we have like almost 10

29:06

people have been with me more than 10

29:08

years. And so we've seen this kind of

29:11

evolution and at some point we're like, we're

29:13

really optimizing our projects now to build things

29:15

that really will help people and business. But

29:17

there are some special projects that we still

29:20

wanna do that may not be huge P&L

29:22

drivers, but are important for our values. And

29:24

so I give you two examples and it

29:26

goes to your question. One is our latest

29:28

project called Hapta. So Hapta

29:31

is a collaboration we did with

29:33

Alphabet, their health division called

29:35

Verily. And it's basically,

29:37

they have this incredible technology they

29:40

acquired from UC Berkeley, which is

29:42

like a spoon that using

29:45

AI sensors will understand your

29:47

movement and your tremors and

29:49

it will adjust. So the

29:51

spoon part adjusts while you

29:53

may have a hand or

29:55

arm mobility issue. From Parkinson's,

29:57

from paraplegia, from... And this

29:59

is... one in 10 people in the

30:01

world today that, if you remember, Selma Blair

30:03

had this post where she couldn't apply her

30:05

makeup because she had issues with MS and

30:08

things. And I think these people want, they

30:10

have the same spending power as the other

30:12

nine out of 10 and

30:14

they have no access to be able to

30:16

use their own hands to apply makeup to

30:18

do the basic things that they want in

30:20

life. So we worked with them and we

30:23

built an applicator. And it's true that it's

30:25

not probably gonna make billions of dollars for

30:27

us, but it's important because when we talk

30:29

about inclusivity, when we talk about creating the beauty

30:31

that moves the world, which is our motto, we

30:33

want these one in 10 people to be able to

30:36

have access to beauty, even if

30:38

it's a small portion of the one out of

30:40

10. And so we do things like that. We

30:42

also did things around technology that helps you understand

30:44

your exposure to UV for melanoma, which

30:46

again, it wasn't a blockbuster in sales.

30:50

We sold it at the Apple store, it was the first beauty product

30:52

at the Apple store, but getting some

30:54

verbatim of people that were like,

30:56

I have generations of family that

30:59

have melanoma and thanks to the

31:01

sensor, I got to understand more about my

31:03

UV exposure. These kinds of projects, we

31:05

do them and we make decisions on our team that,

31:07

okay, we will do them even if

31:09

they may not be the next billion

31:11

dollar. I'm really sorry. Jess,

31:23

don't you love your ritual hyaceras supplement?

31:25

I actually do, I love them. They're

31:28

part of my, dare I say,

31:30

ritual, my morning ritual. Why? Because

31:33

honestly, Jen, I'm trying.

31:36

I'm just trying, okay, this

31:38

face, I'm grateful for every day on this

31:40

planet, but I got to keep

31:42

it looking cute. And they make it easy. They

31:44

make it very easy. The pills, I said

31:47

this to you like a while ago, but

31:49

I mean, heen, they smell good and

31:51

they look nice. They go

31:54

down easily, they're good size. They're easy

31:56

to incorporate into my ritual. And you

31:58

know what, I've invested so much. time

32:01

and expense into my

32:03

skincare routine. Let's scaffold it

32:05

with something from the inside out. I

32:07

think that's a smart way to do

32:09

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32:11

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32:15

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32:19

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the time of the year, Jess. It is

33:16

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33:18

going to get into it. However, I'm going

33:20

to start with the first one because it's

33:22

an easy one. No more

33:24

wearing uncomfortable bras. I can do

33:26

that. I can do everybody wants to

33:28

do that. No more uncomfortable bras, no

33:31

more uncomfortable shapewear period. Luckily

33:33

I am well in my way to

33:35

making this New Year's resolution actually happen

33:38

because I have Honeylove. It's an amazing

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comfortable and good. Not like you're wearing a

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33:50

every time I see my

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33:55

like staring it down like, Oh, not

33:57

today, not today. And I grabbed

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my Honeylove. Honey Love crossover bra, it is

34:01

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If you want to achieve the hair of your dreams,

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mascara. Well,

36:35

you know what's funny? Maybe this is just

36:37

where my head's thinking. You mentioned two of

36:39

the projects that just as a journalist, I

36:42

feel like we're covered more than some of the

36:44

other projects that maybe were more commercially successful. We've

36:47

talked about both of those on our podcast. Yeah.

36:49

And I've seen them covered like in the press

36:51

more than probably some of your other products. So

36:53

yeah, they've pushed L'Oreal's values forward. But I think

36:56

I can't think of and it's not like

36:58

a slight to other beauty companies like L'Oreal's,

37:00

this huge massive company that you

37:02

can't compare necessarily. But I don't

37:04

know of other beauty companies who are able

37:07

to do those kinds of things. So it

37:09

almost feels like maybe

37:11

a responsibility or maybe like a privilege

37:13

to be able to do those sort of things.

37:16

Probably both. Huge company. Yeah, I think you're right.

37:18

I think it's both. I mean, I think you

37:20

have to have first you have to have really

37:22

strong values and that happens no matter what company

37:24

you are. If you have strong values, you care.

37:27

But then you need the resources, you need the

37:29

backup from your CEO, you need the money, you

37:32

need the time, you need to be able

37:34

to balance the time and not a

37:36

lot of talent, the talent, the collaborations,

37:38

sometimes maybe even working with us there

37:40

if you need to have the right open

37:42

innovation strategy, things like that, that maybe

37:44

not everybody can do or doesn't have the time

37:46

to do. So at your point,

37:48

I think it's also responsibility we can take

37:50

for the entire industry. I would be more

37:53

than happy to see more of these pop

37:55

up even if it's on my competitor. Yeah,

37:58

because they, you know, all the us

38:00

have, so anything this is why they're covered

38:02

in the press a lot, all of us

38:04

have someone in our life that have some

38:06

kind of hand or arm mobility issue. Like

38:08

we can all think about somebody like I

38:10

have someone in my family who has rheumatoid

38:12

arthritis, I have someone who had paraplegia so

38:14

like second degree from my family but still.

38:16

So when you capture that people

38:18

feel the emotion with it. Completely. Yeah

38:21

and I think it is probably inspiring to

38:23

other large company, large and small like look

38:25

what they're doing we should also be speaking

38:27

to this audience we should also be raising

38:29

awareness in this way so yeah I think

38:32

it speaks to what you guys are

38:34

doing as leaders and it's very inspiring.

38:36

And then let's talk about some of

38:39

those bigger commercial successes what has really

38:41

driven some big sales for L'Oreal that's

38:43

been a you know a CES moment

38:45

or that came out of your group. Yeah came

38:47

out of my group. Well I think you know

38:50

there are a couple of like and it's odd

38:52

because I get questions a lot of times from

38:54

financial media I can you know or some of

38:56

the more outlets like that are really focused on

38:58

finance and things like that where they ask this

39:00

question very directly and I always say

39:02

well you know there are a couple of ways

39:04

to look at it. The first is indirect revenue

39:07

rate so like I mentioned to you when we

39:09

started Makeup Genius that was 10 years ago there

39:11

were 20 million downloads but it was seen as

39:13

you know still at the beginning now you

39:15

have 70% of retailers around the

39:17

world that use this technology and you

39:19

convert more. So people that are we

39:22

have an ocean of choices today so

39:24

having diagnostics having virtual try-ons to guide

39:26

us allow us to get to the

39:28

better product and if you have a

39:30

really good virtual try-on a good diagnostic

39:32

people will trust your brand and it

39:35

will convert more. So we have seen

39:37

and to be more concrete about that

39:40

we have a little diagnostic device at the

39:42

point of sale that's called skin screen that's

39:44

launched by six seven of our brands and you

39:47

go and you take an image of your face we

39:49

find that with that technology we can almost go

39:52

10x higher when it comes to conversion

39:54

rates. So it's incredible and it's indirect

39:56

it's not able to measure but wait

39:59

showing us wrinkles we have and then we add

40:01

to cart. When

40:05

you go to the store because it's in

40:07

the store, you're lost. So

40:09

that you're lost, right? You're not lost, lost, but you want

40:12

to know what's the right thing and you want proof. You

40:14

don't leave frustrated. You've got some help so you

40:16

left with what you came in for. I got it. Like

40:19

show me what I have underneath my skin. Like show

40:21

me so that I know I'm using the right thing,

40:23

right? Got it. Then there is

40:25

direct sales like we were discussing. So if

40:27

you look at the hair dryer, for example, it's a $10

40:29

billion market. It's growing

40:31

super fast. And like I said, three out of

40:34

four people have it in their homes. So I

40:36

think the chance that this, we

40:38

hope if people are delighted as much as

40:40

we are with the hair dryer, the Air Light

40:42

Pro, that this could be a big business

40:44

for the company eventually. And we've done other

40:46

ones like our Steam Pod, which is a hair

40:49

straightener that we do that does very well and

40:51

a skin device we just launched in China

40:53

that is with Lincoln. So yeah, we have,

40:55

I think there is, it's soon,

40:57

it's becoming and maybe is already becoming a

40:59

force to reckon with even for business. Keith,

41:02

as you've been talking, I've been thinking this

41:05

man needs to run for office. You're very good

41:07

at hope and innovation and

41:09

make spinning things positively. Right. So

41:13

take off your little politician hat. I

41:15

have a question. Is it going to be negative? No,

41:18

you don't have to be negative, but I'm thinking about sometimes

41:20

the beauty industry gets really excited about things and

41:22

it's ahead of the, it's too. We

41:25

weren't ready for it yet. Or like I thought, yes,

41:27

it wasn't a L'Oreal product. They demoed

41:29

their little manicure thing and it didn't work. And

41:31

like, oh, I know what you're talking about. Yeah,

41:33

I felt so badly for them. But like, what has

41:35

happened in the last decade that you were like, oh,

41:37

this is too soon, too soon. We're not ready. Have

41:40

you, is there any technology innovations that you thought of

41:42

that you were like, give us another 15 and

41:44

then it might work. Yes, there are. First of

41:46

all, thanks for telling me I'm optimistic. What was

41:49

it that somebody said once, like if you're half

41:51

optimistic and half anxious, then you're a good innovator.

41:53

Oh, OK. So that's your personality.

41:55

There you go. Yeah, I'm just not showing

41:58

on a podcast my anxiety part, but don't

42:00

worry. if there's no going your eyes are

42:02

giving it a announcing. The other side of

42:04

the is an admission of as I say

42:06

that around and saw no no not at

42:09

all came very easy. I can assume the

42:11

think about all the things that were doing

42:13

today that are challenges and know I think

42:15

they're couple of things that I really believe

42:18

need time. One is a connected mirrors The

42:20

goons has ever connected mirrors for a long

42:22

time in this idea when I was a

42:24

connected mariner. Like you go you have in

42:26

your bathroom this mirror that you put above

42:29

you're saying tenants tells. You for me some

42:31

of your beauty And there were times where we

42:33

saw this concept cars be Seriously consider this area

42:35

So not to say that people make the you

42:37

know to to poo poo on others but the

42:39

reality is it's just like people have not adopted

42:42

these kinds of connected mirrors and their house and

42:44

it's it's that's a thing as a gift to

42:46

remember what people have adopted where. Is it like

42:48

a mirror? That's like your skin is dryer. Yeah I

42:50

like that. Seems like you would go in

42:52

front of your think every morning with and

42:54

they were like ours hims. You go to

42:56

electronic shows and that only of beauty that

42:58

would show you like you to see all

43:00

this stuff and years but today the only

43:02

time I've ever seen a real mirror and

43:05

my life connected is in the hotel Rooms

43:07

are expensive that applicants he beats and said

43:09

was that away I don't think I've ever

43:11

looked us so and I think that's just

43:13

not there yet. I don't think I don't

43:15

know if I want minor incident from your

43:17

hands. that's another thing you wanted. that's another

43:19

maybe. That's a reason why it hasn't been

43:21

yeah, adopted. And then there are other things

43:24

like one day having electronic makeup or yobs

43:26

and can like makeup or you have yeah

43:28

like you know like the Hunger Games where

43:30

you like looked really really futuristic or things

43:33

that we dream about maybe that is just

43:35

or robots that will do things like cut

43:37

your hair. Or the Judy Jetson.

43:40

Machine that make up applicator am.

43:43

The. Again, I think if you fall into that trap,

43:45

it's because you've thought about the tat. And

43:47

not about what people need because like you just

43:49

said Jessica, you're like I don't even know if

43:51

I want that to my god from say we

43:53

need to think about what people need. And.

43:55

That's when we don't fall in the traps

43:57

of over engineering a problem like this here.

44:00

color tool that we have, it's not connected,

44:02

it has no AI, it just helps you

44:04

mix the color and apply the product and

44:06

maybe more beneficial than a connected mirror. Were

44:09

you a gadget kid? Were you like the

44:11

kind of kid that needed the Gameboy the

44:13

day it came out? Yes. So

44:15

like I was a real nerd when I was growing

44:17

up. I was not the cool person in the in

44:20

school at all and my mom would

44:22

always tell me nerd is fashion so you can

44:24

imagine how nerdy I was because she's trying to

44:26

like make me survive I guess. But she told

44:28

you when you were a little that nerd is fashion.

44:30

Yeah nerd is like it's in it's

44:32

in like fashion right now. I was

44:34

like really? It doesn't feel like it.

44:36

Where did you grow up? I grew

44:38

up in Berkeley which is a city

44:40

in San Francisco. Yeah. You're primed for

44:43

this space. Yeah. That's cool.

44:45

That probably was a little fashionable right? I don't

44:47

know. I'm not. I don't know. Maybe for 10%

44:49

maybe for the nerds it was fashionable. But

44:51

I mean in the Bay Area you have

44:53

a lot of diversity so it's easier I

44:55

think if you have that. But yeah and

44:57

I was always into tech and gadgets. I

44:59

mean I ended up getting a PhD in

45:01

biology. I never even went into tech but

45:03

I love the new stuff. So

45:05

like I'm probably one of the few that's

45:07

gonna buy that Vision Pro from Apple and

45:10

use it at home tomorrow is the pre-order.

45:12

So I'm I am one

45:14

of those people. Yes. That gets it.

45:16

That's funny. I was gonna ask you what it didn't

45:18

even have to be beauty. What are you excited about

45:20

for the future of technology? And that's a very practical

45:22

answer right there. You're gonna go buy that tomorrow. But

45:25

is there anything else that as we as we wind

45:27

down here that you just can't wait for you're

45:29

really excited about? Yeah I mean I mean there's

45:31

the geeky side of me but I think in

45:33

terms of like the real things that make me

45:35

super excited I am just like really in

45:37

a strong belief that one day our hands

45:39

and our fingers will no longer be the

45:42

barrier for us to do amazing things. Maybe

45:44

we talk about people around like let's use

45:46

a beauty example like today if you want

45:48

to do your eyebrow or you want to

45:51

have this look that you see on Instagram

45:53

you have to be very good at stencil

45:55

work. There may be a gap

45:57

between your dreams And your desires of what

45:59

you want. On it's even what you

46:01

can do with your fingers and I

46:03

think Tank is gonna remove that. We're

46:05

going to be able to do things

46:07

like the same thing that these wanted

46:09

without having to have that expertise. I

46:11

think there's that. Then there's all these

46:13

things like the eponymous whole world has

46:16

brain you know? That said the other.

46:18

In one day we will have so

46:20

much more autonomous cars. and on the

46:22

things that will change the way we

46:24

live. Mice and maybe electronics that are

46:26

are augmenting people which I could help.

46:28

An amazing things. And to succeed

46:30

you. Hit

46:33

of the to evolution like since the beginning

46:36

of team we've been able to do so

46:38

much more to the and years ago did

46:40

if is the years only the same So

46:42

yeah and then the health space. I'm very

46:44

excited about that. This idea that one day

46:46

rule they've a lot longer because of the

46:48

fact that we're gonna have much better medicine

46:50

to think about that excites a and of

46:52

isn't pro of course. I want

46:55

to watch my lap. Money is on My

46:57

apple does improper ducks. Yes, A. For

46:59

we we do our fat Nascar five with the i've

47:01

been looking at your hair the full time laughing at

47:03

first he is a blow dryer or you could be

47:05

a customer of the same. Tried. To as I swear

47:07

to you I do but only since I got

47:09

the blowdried. It's because they have a rule in

47:11

my team which is that when we develop products

47:13

we have to use them. I've used to live

47:16

think that we've had an arse. Personally I've gone

47:18

out with it and I'd use that so I

47:20

could see how it works because estimates are you

47:22

a this belief that you have to try. But

47:24

after I started using it I realized especially when

47:26

my haircut for my hair grows really quickly for

47:28

like when it gets longer it does help a

47:30

lot the had that. So yes I am a

47:32

user saint. Or the style. So what products

47:35

sees every day like this? Okay of any

47:37

use the new dryer. What is lacking in

47:39

that style any to now. Okay for

47:41

saw this is all genetics and it's all

47:43

grey hair so it's not. I'm not sure

47:45

if style exactly but it's what I have

47:48

and I harbor terrorists nonsense filing product that

47:50

I used sensitive place ads as it brings

47:52

it up really fast and I have a

47:54

great hair stylist and parents who civil like

47:56

is a is the his name is whole

47:59

big he says. He

48:02

so like we a think she's an artist see

48:04

notes a twenty the and when he does so

48:06

I'm like I'm lucky to have to have him

48:08

so he i only do is wake up and

48:10

just take a shower see the ira going on

48:12

and some odd put it up. Yellow it

48:14

into shape theory.what other products any

48:16

skincare use everyday? Cologne. On

48:19

the i'm a user either be says

48:21

research in south lovers how we wanna now

48:23

is a shower and I am user

48:25

of skincare. I love Marcella cologne so

48:27

I no longer Zola fastened to so

48:29

like has been my favorite. So so

48:31

happy when we bought acquired Marcella I'm

48:33

not a surprise me to support is

48:35

also further down shown symptoms and earth body

48:37

washes and then for my skincare i

48:39

moved out it sound of consider courses

48:41

or brown the. Prince.

48:44

I need specific switch Marcela Redo

48:46

and Jazz Club. I like south

48:48

club I do is my like especially

48:51

the candle but even the down and

48:53

cologne I like retinol at night, sunscreen

48:55

on the morning and theoretical front reconcile

48:57

because retinal at night some for her

49:00

and then I use the antioxidant with

49:02

prompt saline on on for under I'd

49:04

with also consider call. And

49:07

ask him and then that is hop when it's

49:09

just one they have One body was censored. that's

49:11

the of one shampoo that I really like to

49:13

call my third the sample. I think of something

49:16

that does a general name. And I like

49:18

that a lot. I mean, I

49:20

love our products, otherwise it wouldn't be twenty one. A

49:22

rundown. We have a lot to choose from. In the loyal

49:24

stable to disperse and of yes, I'm.

49:26

Just you wanted you to us and five with we're going to

49:28

hit him with the Fm. Five and upgrade. ever

49:30

Gonna wrap up? okay? So.

49:33

What was the first grooming products to

49:35

ever fell in love with? Oh

49:37

wow for screwing pronto. Ever fell in

49:39

love with. Before

49:42

I joined the group I really liked whoa

49:44

whoa whoa. To college your job as a

49:46

J overwhelm us home. I think you there's

49:48

a whole the shampoo for his. Have some

49:51

fun. It's so that was is a product

49:53

that I use of I forgot the name

49:55

of the small friends companies. Very Berkeley A

49:57

Clear I don't know. It's a six mother.

50:00

I guess that's the first product I remember that

50:02

I was just very and cologne obviously like I

50:04

love I fell in love at some point But

50:06

the oh were you like a drawcard

50:08

noir guy tell us I'd like to aqua dijo back

50:10

in the day It's like and and you

50:13

know what it's still a great seller and yes We

50:15

do own it, but I did like it even before

50:17

we I joined L'Oreal. It's a classic

50:19

solid. Yeah, I don't know now I

50:21

like Marjela and maybe a few others, but yeah, I

50:23

like this. Okay. What is your

50:25

most used app? What do I

50:27

use the most probably Instagram outside of work stuff?

50:29

I mean my most used app is my text

50:32

message Right,

50:34

I was gonna leave this out of it But yeah, I

50:36

was looking for something like a little surprising like

50:38

I don't know like a geeves productivity app or

50:40

like Boring

50:42

that you think I am I'm like, thank you

50:44

for the credit Pointing oh

50:48

He's just like us. Yeah, I know I'm not

50:50

like I don't have I didn't create an app

50:52

ready. I'm not one of those Yeah, he's just

50:54

a user of technology Like

50:59

really an image person so I like love I can't

51:01

remember if they'd like to watch images and pictures all

51:03

the time But yeah, I get you. Okay.

51:06

What is the innovation that you just thank

51:08

God for daily? Like what is the piece

51:10

of technology that you're like, I am inspired

51:12

by this and it doesn't have to be

51:14

a beauty thing I'll give you mine. Okay.

51:16

What's your maybe this is just a weird thing that I do Maybe

51:19

it's maybe I'm actually the tech head every

51:22

day when I like throw in a wash and

51:24

like thank God for my washer dryer What did

51:26

they do before this? Okay,

51:29

is it just a genius answer Jeff?

51:32

Am I like a 1950s housewife? I

51:34

literally lost around the house and like the

51:36

dishwasher. I'm thank God. I don't I never

51:38

thought of that to be honest So it's

51:40

not that weird you but I do it

51:42

is true that sometimes you think about can

51:45

I tell you that this is a really

51:47

key Cancer but I'll tell you now that

51:49

I have my electric car the Tesla, you

51:51

know when we moved from horses to cars

51:53

I feel like when I go back to

51:55

a regular car. I'm like, oh my god, I have to have

51:58

a key I need to remember where my car

52:00

I have to go to a gas station

52:02

like all these things that like you like and

52:04

I thank God every day for my car I

52:06

think that's my recent one. It's not a

52:08

geeky answer. That's the answer that I was asking for an

52:10

answer And that's a very real answer. I think I gave

52:13

you a pretty geeky answer, but you helped me get the

52:15

answer because you told this What

52:18

do I think of every day that I think

52:21

they've gone for the new one no I

52:23

thank God about technology literally like every day.

52:25

Okay. What is a bad habit of yours? I Multitask

52:28

too much and I'm learning my wife

52:30

is teaching me how to do that

52:32

less So like I

52:35

definitely don't use my phone while I'm

52:37

at dinners as much as I used

52:39

to anymore But I need to listen

52:41

like be more in the present and I think that

52:44

I'm the kind of person that I have meant a

52:46

million Things in my mind and I have to say

52:48

living in France has helped me on that too They're

52:50

like a lot more centered in the now in

52:53

Europe than they are in the US I feel so

52:55

that's helped me but it's still a habit that I

52:57

have this bad So like if you see me and

52:59

I'll just like oops, I got something, you know, you'll

53:01

let me know you told me that's your bad

53:04

habit I got you know that that

53:06

makes sense and that's something I think a lot of us

53:08

have to work on Okay, it's

53:10

your average Saturday at 12 noon. What are

53:13

you doing? What do I do? I'm

53:15

a 12 noon on Saturday I told you I'm not

53:17

as fun as you think I would

53:19

be none of the nobody's answers are fun. Nobody

53:21

really Okay Exactly

53:24

like I'm water skiing Someone

53:29

will have like a fabulous answer almost people

53:31

like that's why this question is interesting. What

53:33

is it? Yeah, it's true. It's your Monday and answering

53:35

I wish any one of my friends would answer this

53:37

it would be a lot more interesting than me I

53:40

play tennis so every week on Saturday

53:42

go and I play tennis and It's

53:45

an interesting tennis for a long time It's

53:48

like I think I'm a creature that likes consistency

53:50

I'm not very spontaneous so I could do things

53:52

if I could every week at the same time

53:54

at the same With the same

53:57

Saturday morning. He's on the court. Yeah, there you

53:59

go. I'm on I'm on the course. I'm

54:01

on the course. I'm very competitive. So it's like,

54:03

I'm not as good as my mouth is when

54:06

I talk. You're like a trash

54:08

talker tennis player? Yeah, I am. Totally.

54:10

I compete. Even ping pong.

54:12

Just don't play anything with me. It's

54:14

like a disaster. I'm very competitive of

54:16

everything. Yes. Okay. This

54:19

is true. This is

54:21

so cool. That's just good. This is good. That

54:24

worked as a surprise to me, but I loved it. But really, Jess and I just want

54:26

to thank you so much for coming on and talking about all the innovations that you're

54:28

working on. Thank you. Thank you so much. And it's

54:30

nice to see both of you. And Jess, it's really nice to see you.

54:32

Every few years we have this moment. So it's really great to see you.

54:34

Thanks so much for always thinking of us. We hope you enjoyed the show.

54:38

We also want to answer your beauty questions and hear

54:40

what products you love. To share a raise a one

54:43

product with you or to ask a beauty question, email

54:45

us at info at

54:49

fatmaskara.com. If you feel like you're a

54:51

beauty fan, please do. If

54:53

you send it as a voice memo file, we can even

54:55

share your voice on the podcast. You

55:03

can also do that by leaving us a voice message.

55:05

Our phone number in the United States is 646-481-8182. Thanks

55:10

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