One of my favorite topics is software tools.  As a software engineer and brand and website designer, I live and breathe software.  It's easy to get excited about new, shiny tools, but before making the leap, think about a few things first:

• Does it fit into your budget?  If the tool costs more than your revenue, don't get it!
• Are you going to use most of the features? Is it going to make your experience better? What about your client's experience?
• How is the tool when you use it?  Is the interface intuitive to you? This is when it's a good idea to use the trial to get a feel for it.
• How's the support system? There are going to be issues. Do they have helpful documentation?
• How well does the software integrate with other software?

Take the time to write down your flow, your customer journey map, and map out where you would use which tools.  It's also a good idea to audit your tools occasionally, when you have time to look at them and try out some new things without critical client deadlines.  Is your current tool stack working? Or does something need to change?
There's no one tool that's going to solve all the problems in your business.  There's no silver bullet.

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