Ted Rubin has been been in the marketing space for decades now. In 1997, he started out working for Seth Godin at Yoyodyne where his career in the online industry began. Besides learning a lot from Seth, he went through the whole process of Yoyodyne being acquired in 1998 by Yahoo as well.

He served as the Social Media advisor to Big Fuel Communications which was also acquired in 2011 to the Publicis Group, OpenSky (also acquired by Alibaba) and many others where he either took part as the CMO or led his marketing view on the Advisory Boards of several companies. In addition to that, he was named Forbes Top 50 Social Media Power Influencers and has written books about the "Return on Relationships" and "The Age Of Influence". He is currently writing another book with John Andrews, titled Retail Relevancy.

We chat about

• his path and his personal learnings working together with Seth as well
• the power of building long-term relationships
• his concrete tips of building a startup through the power of marketing practically

Enjoy the chat!