Here's what we covered in this episode:Who is Orlando and what is Lemon all about?Have the insights in Lemon changed on the back of the Coronavirus crisis?How emotion plays out in online videoWhy emotion is imperative online when you only have

Christmas Ads - Our Top 10 So Far

Nov 28th, 2019 42m 51s

After sitting through over 100 Christmas ads we've come to our definitive top 10 of this year. John Lewis / Waitrose have come out winners this year but not without a fight from some worthy contenders in a very, very strong year of ads.We've cr

Lemon. Lessons on right-brained creative development

Oct 30th, 2019 49m 6s

Chapter four of Lemon "How the advertising brain turned sour: Creativity and Company Culture"Orlando is joined in this episode by Sarah Carter, co-author of How Not to Plan, with Les Binet, and Global Planning Partner at Adam&EveDDB. In chapter

Lemon. How the advertising brain turned sour - a chat with the author, Orlando Wood

Oct 15th, 2019 44m 50s

Today is the launch of 'Lemon. How the advertising brain turned sour', written by System1's Chief Innovation Officer, Orlando Wood.In this episode we go through each chapter and cover the following topics:A creativity crisis – what’s our eviden

Why has the advertising brain turned sour? A preview of Lemon, an IPA publication

Oct 8th, 2019 44m 49s

Today’s podcast puts the spotlight on our divided brain, as we discuss Lemon, the landmark new book from the IPA by System1’s own Orlando Wood. We’ve got Orlando here talking with Tom about the science behind the book, his inspiration and what

How do ads perform in different markets? US vs UK

Oct 3rd, 2019 29m 6s

How do ads perform across different markets? We've conducted a study which took 5-star ads from the US and tested them in the UK, then took 5-star ads from the UK and tested them in the US to see how much of a difference it made. We're also joi

Why are brands removing their logos?

Sep 10th, 2019 29m 56s

Tom and Jon get down to the nitty-gritty details about how some brands have been stripping away their logo and the impact that it's had. We talk about a few different campaigns in this episode, here are the links to everything referenced:Dorito

When ads get weird

Aug 9th, 2019 24m 5s

Joined again by our Head of Marketing, Tom Ewing, and a first appearance on the podcast from our Data Scientist, Nine Adler, we take a look at some of the strangest ads we've seen of past along with some of the more recent (and tamer) ones.Ther

What are fluent devices and why are they effective?

Jul 24th, 2019 34m 7s

The Smash Martians. Papa and Nicole. The 118 118 runners. Alexandr Orlov and Gio Compario. These icons of British advertising have something in common. They are examples of what we call a Fluent Device - a recurring property or idea that drives

Which ads won the Women's World Cup?

Jul 8th, 2019 23m 55s

The 2019 Women’s World Cup kicked off this June, sparking discussions beyond on-the-pitch performances.Whilst the tournament has raised criticism around global encouragement, development and investment in women’s sports, it has also been a stor

Are Cannes Lions winning ads more effective?

Jun 21st, 2019 24m 46s

Do Cannes Lions winning ads perform better than average in our tests?What are the characteristics of an award-winning ad?How well does controversy work for creating effective ads?How can Cannes Lions be improved for the better?

Warburtons vs Brewdog - which advert performed best?

Jun 10th, 2019 39m 47s

They say the best marketers zig when everyone else zags. In a world of short-term thinking, hyper-targeting, micro-influencers and activist brands, British family bakery brand Warburtons are doing some defiantly unusual things.They make one hug

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