In this discussion, Michael Regnier, founder of Sales Design & Delivery, shares vital insights into sales strategy tailored for startup founders, particularly those with a technical background. He explains that a company's sales strategy must encompass every aspect of the go-to-market message, including the target audience and the route to reach them. Smith articulates the importance of defining value propositions, pricing, and delivery models while underlining the necessity of iteration. He emphasizes the need to think from the customer's perspective and pitches the idea of 'if I were you selling'. Smith discusses adopting a sales strategy that proves one's belief in their product, building credibility for the customers. He also covers key points like avoiding paralysis and the significance of designing and delivering the sales process in a controlled manner for effective market feedback.

Mike Regnier has been an executive sales manager for small companies for twenty-five years and has helped many entrepreneurs "crack the code" in unlocking their rapid and sustained growth.  As a result of his successful exits, he was encouraged by several Private Equity and VC groups to create Sales Design & Delivery, his sales-scaling consulting firm, in 2012 and has been helping small companies achieve their potential ever since.