In this episode, Krista introduces the concept of defining your why and shares an exercise called the seven levels deep. The exercise helps individuals uncover their true motivations and desires by asking a series of why questions. By understanding their why, individuals can find the passion and drive to pursue their goals, even in the face of challenges. Krista emphasizes that this exercise is applicable to anyone, not just entrepreneurs, and can be used to set boundaries and navigate life's challenges.

00:00Defining Your Why

02:09The Seven Levels Deep Exercise

06:23Reconnecting to Your Why