Translating new technology into the sometimes slow to change world of accounting and finance takes a fair amount of passion to overcome established practices and generation skepticism. Jesse Rubenfeld and Tom Zehentner of FinOptimal are an example of a new crop of entrepreneurs trying to move the industry in the right direction. In this episode of the podcast Tom and Jesse discuss their passion for automation, their love hate relationship with Quickbooks and how to have a startup mindset in accounting.As you will hear, we began the conversation after a few technology missteps of our own. Special Guests: Jesse Rubenfeld and Tom Zehentner.