Highly influential brands have been using psychology based aesthetics to influence people for centuries. This episode of Femmefluence Radio is your opportunity to learn how to do the same. You’ll learn the 5-categories that go into highly influential aesthetics and begin the process of ideating on how to incorporate them into your personal brand. Your episode worksheet: Femmefluence.com/ep14

Key Points from this Episode

**If you want to focus on a specific category in today’s episode, here’s a quick list

• Color Psychology

Now onto the episode:

1. Part of standing out in the world, and the area of branding that usually has the most interest - is how a brand looks and feels. This is known as Aesthetics
   1. Color
   2. Typography
   3. Symbology
   4. Function
   5. Relevance; can better stand out in the world. 
2. Women who use the power of
3. Aesthetics are more than putting on a pretty face in the world through your website or social media. It is in fact a cognitive science
4. If you’re geeky AND glamorous like me, you’ll appreciate this episode because it’s a masterclass in how to use Aesthetic Impact to build up your affluence and influence.
5. The first category up is Color Psychology: