Welcome to Episode #2 from the Festival Of Enterprise Podcast 2020.

"All my friends, if they look at the back of a bottle, they just say this is you in bottle form. It's very quirky. You know, it's fun. It kind of provokes a reaction in the customer. It was always designed for the social media, millennial, living generation. So I don't tend to find that anyone would drink the drink without taking a photo of it first, which is free marketing. So because it's so, so extra, let's say that word. That's another one that Lord Sugar probably wouldn't know, because it's so extra and so different people are this is quirky, take a photo, send it to their friend, tag Mylkplus and then it snowballs."

I talk to Camilla Ainsworth, founder of vegan nut milk brand Mylkplus and the youngest ever finalist on BBC One's ‘The Apprentice’.

Camilla was just 22 when she narrowly missed out in the final in 2018.

The CEO of Holland & Barrett was suitably impressed to launch Camilla's Mylkplus brand into their stores.

She will be appearing at this years Festival Of Enterprise to tell you how she took her brand from the kitchen table to a national audience.

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