Episode #4 of Field Tested brings you the cold hard facts of the roof coating industry. Host Jesse Martinson shares what the roof coating industry looks like from an expert point of view and discusses the most prominent issue he sees within the industry. He talks about a recent client case study that demonstrates how the wrong product wastes time and money, and later, Jesse shares how the wrong product can impact your business and how to find the right roof coating to protect your business. 

Big Three from Episode #004:

1. Know what you’re buying
2. Go to a products website and dig for the technical data
3. Know the perm rating number the lower the better – below 1, think 0.999 or even lower

Time-stamped Show Notes:

1:03 – Jesse highlights the roof coating landscape in the industry from an expert point of view

2:51 – This is the biggest issue that the coating industry has across the country

4:28 – Jesse shares a recent warranty case study that happens way too often to many clients and contractors he works with

8:52 – How to understand what kind of roof coating you’re buying

9:49 – This is the number one thing you need to know when choosing a roof coating

13:05 – How the wrong product will impact a contracting business

Resources/Tools/Links Mentioned in This Episode:

https://surecoatsystems.com

The science behind the SureCoat Systems Product Line: https://surecoatsystems.com/the-science-behind-our-single-ply-roofing-formula/