Establishing a strong, fan-first digital strategy is now key to every sports organization in the world to meet the expectations of the 21st-century consumer. Bespoke fan experiences are the result of a long-term strategic approach that builds on the foundations of a strong brand vision. In this episode of ‘Field to Fan’, Jason Bradwell sits down with Motaseb El Bawab, Head of Digital at FIVB, and Deltatre’s VP | Video Experiences, Pete Burns, to discuss: - How the consumption habits of volleyball fans are changing in light of COVID- How to align an organization’s wider brand strategy to elevate the role of digital- The challenges FIVB faces in achieving and maintaining a global audience- What engagement opportunities are unlocked for FIVB through an increased focus on digitalAll of this, and more, on 'Field to Fan', a production of Deltatre, the global leader in fan-first video experiences. To learn more, visit www.deltatre.com. You can also connect with us on Twitter or LinkedIn.