As we progress through the digital age, sales and marketing teams are beginning to see more of an overlap of integration as data becomes more easily accessible and universally important. 

Each business is different, and roles are changing as we adapt and grow with each new client, customer, and partner. Having a unified front between your sales and marketing team not only helps you recoup lost revenue, but strengthens your team's ability to work together toward a common goal.

Let's dive in and figure it out how to align these two teams to work toward the same goal. 

If you have any questions or want to share an example from your own life, reach out! I look forward to continuing on this journey with all of you. 

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