Look around you, so many things that were once considered necessities such as answering machines, alarm clocks, maps, VHS tapes, CDs, and so much more have all been replaced by a smartphone or tablet.

Digital advancements have dematerialized our world. The tools people need are no longer represented by physical belongings; they’re now accessible through smart devices. Each person today is represented by individual pieces of data called PII or Personally Identifiable Information.

 In this episode, I’m going to break down PII even further and discuss some of today’s digital targeting measures. 

Let’s dive right in and figure it out together!