From a young age, my guest today had a relationship with money fraught with difficulties.

Catherine Morgan felt her natural relationship with money was out of control, leading to overspending, undersaving and being driven by emotions.

A family medical emergency in later years brought these emotions to the surface again.

In 2016, Catherine decided to use her knowledge and expertise to help women to be better prepared to deal with situations in their life where they need to take back control and be financially resilient.

Catherine is on a mission to encourage women to address those taboo subjects around money and explore the emotional and practical sides of money, rather than just focusing on financial products.

As the founder of The Money Panel and host of the podcast series In Her Financial Shoes, Catherine has built a tribe of loyal followers.

In this conversation, Catherine explains why being your authentic self is one of the most powerful marketing tools Financial Planners have.

Here's my conversation with Catherine Morgan in series two, episode eight of the Financial Planner Marketing Playbook.