Break Your Routine, Testing, and Specialization with Gaetano DiNardi

This week Gaetano DiNardi joins me on the podcast.  This episode has a couple of guys with NY roots, so don't listen to it with the kids in the car.

We cover a lot of ground in this podcast, including testing, what works, pushing boundaries, and getting out of your comfort zone.  I hope you enjoy the conversation as much as I did.

Questions Addressed

• Why is it important to break your routine?
• What are some mistakes early-stage companies make?
• What's wrong with generalization?
• What is the risk of CEO intuition?
• What can we learn from the HBR Milkshake Story?
• How does Storytelling play into Sales & Marketing?
• What are some common mistakes sales orgs make when they pitch you?
• How does the creative process apply to business?

Key Takeaways

• Break your routine - Business, personal, step out of your comfort zone
• Getting comfortable asking for help
• Bande  a paisa
• Early-stage mistakes -
  • Product messaging fit
  • Product channel fit
• Specialize - No generalists
• Scope creep is real.
• Risk of CEO intuition - Bias is real
  • Connect the gaps between real-world and CEO visionary world.
  • "Jobs to be Done" Framework
  • Milkshake example - keep their car clean
  • Drill deep into the problem
  • There is always a deeper reason why
  • Get to the root of the problem
  • Know what your customer cares about
  • Start at the end
• Future state
• Transition
• The story does not need to be long & drawn out
  
  • Allow visualization
  • Four Parts - Beginning, Gap, Future State, & End
  • Symptoms are not actual problems - Know the difference 
• Marketing automation does not work for sales
• Good methods…
  • Show me you know me
  • Skip the BS
  • Get back to blocking and tackling, do the work.
• The creative process in business.
  • Start with a formula
  • Question based
  • Know the bars, verse, and tempo

Show Links

• Nextiva
• Gaetano - LinkedIn
• Gaetano - Twitter
• Gaetano's Website

Call To Action

How will you challenge the status quo and break your routine?  Let Us Know.

Thank You 

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In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do. 

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