What’s the difference between branding and marketing? Branding is about meaning, but marketing is about method. Brand is something that you already have that you’re trying to distill and communicate. Marketing is how you communicate that message, which comes down to the four Ps: product, price, place, and promotion (Tamsen adds a fifth P for the people you serve).

Behind the meaning and the method are mandates, what creates meaning and drives methods you make and take. Those mandates are how we see, which drives what we do. It’s those core beliefs and values of your organization that the Red Thread helps you uncover, connect, and communicate.

Find the Red Thread at TamsenWebster.com.

Resources

• The 4 Message Mindsets – EP033
• An Easy Way to Find Pieces of Your Personal Red Thread – EP040
• Why a Truth Lies at the Heart of Your Idea – EP078