The ABT method is just about the simplest storytelling structure, but we can make it more effective. ABT, developed by Randy Olson, stands for “And, But, Therefore.” Each of those words corresponds to an act of a story. But there’s one more thing we can do to make our stories even more powerful. Because in the second act of a good story, there’s a Moment of Truth that causes the third act to happen.

Find the Red Thread at TamsenWebster.com.

Resources

• Randy Olson - "The And, But, Therefore of Storytelling"
• Randy Olson Productions
• Messaging Fast and Slow – EP026
• A Shortcut to Business Storytelling – EP042