We’re told to use storytelling in business, but why do stories how can you use that? What's crazy: the concept of storytelling in business is, at this point, at least 20 years old, but we don’t seem to be getting any better at it. Why not? It goes back to why the pieces of a story are there in the first place.

Find the Red Thread at TamsenWebster.com.

Resources

• How to Use Storytelling to Talk About Yourself – EP:084
• The Persuasion Formula – EP:087
• How to create a “moment of truth”
• Phil M. Jones