Building confidence in your business is often not about measuring it against a set of predefined standards, but simply about revolving it around your unique superpower. 

Today’s guest is LaJune King, a portrait and branding photographer from Texas, and she joins us to talk about her journey toward loving herself and owning her work. LaJune talks about how she got into photography and started to see her business grow, and about the hurdles she had to get over in this phase. She shares the insecurities she had and how she moved past them when she realized how good she was at giving clients an experience that was second to none. 

LaJune is also extremely passionate about representing Black families in moments of happiness as a counterpoint to systemic racism and she talks about this in an incredibly moving section of today’s discussion. 

From there, we talk about why LaJune frames her client journey as the ‘Pink Starburst Experience’ and the coaching she offers to help other photographers come up with their own versions of a tailored and distinctive customer experience. Tune in for an amazing conversation about finding your voice and sharing it to make the world a better place today!