Sometimes, it seems like one of the hardest things to do in real estate is marketing yourself to your friends and family - especially if they already have some preconceived notions about you. Luckily, Ivan and Chelsea are here to tell you what they did right... and wrong. We take a bit of a deep dive in this episode, so be prepared for it to get a little heavy. As Ivan always says, if he can do it, ANYONE can do it!