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In this episode, Madeline chats with McKenna Haz, the founder of Seaav, a sustainability-focused activewear brand, born from McKenna's passion for the ocean and sustainability. Growing up on Vancouver Island, Canada, McKenna was motivated by the Fukushima earthquake's environmental impact to take action. She launched Seaav from her college dorm, combining her interests in activewear, the ocean, and sustainability. McKenna discusses the challenges of balancing college, sports, and starting a business, the importance of pitch competitions and grants in her early success, and the evolution of her company's mission and strategies. She emphasizes the significance of core values, the role of networking and mentorship, adapting to the changing landscape of social media marketing, and the focus on collaborative collections with influencers for future growth. McKenna shares her commitment to sustainability, her learning journey as a young entrepreneur, and her strategies for maintaining well-being through journaling and running.

00:00 McKenna's Entrepreneurial Journey Begins

00:19 From Childhood Passion to Entrepreneurial Venture: The Birth of Seaav

01:41 Juggling College, Sports, and Starting a Company: The Early Days of Seaav.

04:09 The Growth of Seaav: Building a Sustainable Fashion Brand

04:54 Understanding Core Values and Building a Team

08:47 Expanding the Team and Overcoming Challenges

15:15 Learning from Mistakes: Navigating Team Dynamics and Remote Work

21:32 The Evolution of Seaav's Fashion Line and Understanding the Core Customer

31:07 Navigating the Greenwashing Landscape

33:06 The Journey of Attracting Investors

37:19 Leveraging Networking for Business Growth

46:19 Mastering Social Media and Influencer Marketing

55:18 Looking Ahead: 2024 Brand Strategies and Personal Growth

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Season 4 music is by Premium Beats. All audio is recorded and owned by Fearless Foundry.