Fintech Familia, I had a great time catching up with Drew Glover from Fiat Growth last week in San Francisco. After about an hour of solid conversation, we decided to finally hit record and turn this into a Podcast. Fiat Growth has partnered with some standout early-stage brands, rapidly growing tech companies, and well-established Fortune 500 teams, with Fiat helping generate over $1.6B in new revenue.

We talked about Drew’s upbringing, playing football at Cal with Aaron Rogers and Marshawn Lynch, and his early career before deep diving into Fiat. Drew talks about leveraging the scientific method in marketing, what he sees most often when working with these companies, hiring and a tone more. Enjoy!

Links:

Drew on Twitter

Fiat Growth

Marshawn Lynch Press Conference compilation

Topics:

(00:01:04) Checking in with Drew

(00:03:17) Drew’s upbringing

(00:11:24) Competitive nature & fundraising

(00:16:08) Drew’s early career and the launching of his growth consultancy

(00:29:30) Talking founders out of ego-oriented decisions

(00:32:47) Leveraging the scientific method in marketing

(00:38:34) Where do you see this going in the next 5-10 years?

(00:43:54) What are some things you see most often when working with clients?

(00:49:32) Hiring away your problems

(00:53:50) Hiring based on resume vs. potential