Financial services for women have historically been abysmal. Simply making it pink and positioning it toward women doesn’t say anything about women's behavior, wants, needs or situation. And furthermore financial services firms—those in banking, insurance, and wealth/asset management—are leaving $700 billion in revenue on the table by using assumptions that are built around men’s careers and not offering solutions that address the realities of women’s lives. In this episode Naima Yasin and Dr. Anette Broløs is talking about why and if women need their own financial services, what does it mean that a financial product is gender neutral and where do we go from here. Anette has written a report together with Dr. Erin B Taylor and EWPN called  ”Female Finance – Digital, Mobile, Networked” and you can find it here: https://ewpn.eu/female-finance-digital-mobile-networked/