Michelle Tinsley isn’t so ready to kiss the bank branch goodbye.   As an expert in retail digital transformation, she thinks that the personal will become more valuable, not less, as technology continues to become an greater part of our environments.   Branches are using a combination of creating co-working spaces and mixed environments to change the experience.  It will go far beyond putting a coffee shop in the lobby though.   The same augmented reality that will empower consumers will change the nature of branches and how they will be of real service.

Michelle Tinsley:

Technologist. Angel Investor. Board Member (of a $9B company). These are just a few of Michelle Tinsley’s “titles.” And Founder of Tinsley Retail Insights. After 26 years at Intel in technology, payments, finance, strategy, and sales capacities, Tinsley has built a reputation as a leader in retail digital transformation.

During her last six years at Intel, and following 14 years of IOT (Internet of Things) and embedded technology responsibilities, Tinsley focused on transforming retail workloads from traditional POS devices to Mobile. She created a $100M revenue stream within four years. As the Intel liaison to the Electronic Transactions Association (ETA), Tinsley led research on the impact of IOT on Payments, spoke at numerous conferences about IOT and security, and met with U.S. congressional delegates to help shape public policy on payments.

Tinsley serves on the Board of Directors of QuikTrip, a popular convenience store chain with 760 locations, and on the board of WNET, a non-profit dedicated to increasing the number of women in the payments industry.

Produced by Rachel Morrissey, Senior Producer, Provoke Media