In Episode 9 of FinTexcellent™, Joakim Sjöblom, CEO & Founder @Minna Technologies discusses societies shift towards the "Subscription Economy". (22/10/20)

In this podcast Joakim joins us from Minna Technologies HQ in Gothenburg, Sweden, to share his passion for  the future of digital banking and how Minna are helping to enable Retail Banks to deliver the next generation of digital banking experiences, and increase the pace of digital transformation. 

Minna's technology suite currently reaches more than 20 million end users  (as at October 2020) through partnerships with major Tier 1 banks. Minna's mission is to bring power to the modern consumer by enabling effortless banking in a subscription economy. Where the subscription life cycle can be managed and controlled through 1 single convenient channel on your mobile.

Why did he start Minna?

Joakim has been running Tech ventures for the past 9 years and has been in Fintech for 6 years. Minna is the 3rd company that he has started, with the common thread being that he experienced personal consumer experience problems that he then has a habit of jumping to solutions.  

In the case of Minna, in 2013, he realised that he was starting to subscribe to a lot of different things e.g. Netflix and Spotify, or even diapers and razor blades - with subscriptions being the new normal. 

Whats different and unique about Minna?

A key difference at Minna is the amount of time, effort and investment they make in to finding the best talent to join the journey.  Minna's product mission is to take Insights in to Actions. e.g. it's quite easy to track and see what subscriptions you are paying for today through PSD2 Open Banking. But Minna's proposition adds layers on top of this such as cancelling your gym membership or your broadband contract for example, or even help to switch your telco/energy provider for you.  So its a seamless 1-click experience for you to save time and money. 

To find out more about what Joakim and Minna do, visit:

https://minnatechnologies.com/