Gordon Lake is an owner of Crossfit Simpsonville, an Upstate gym with an unbeatable community. Today, he tells us how his faith paved the way to building the atmosphere that keeps members coming back...and helps promote the gym better than any marketing strategy.

Tune in for some inspiring lessons about caring for others, finding your footing as a leader, and the power of authenticity.

Learn more about Gordon, his wife Annie, and their businesses: crossfitsimpsonville.comfittestoftheupstate.comCrossfit SVL IG: @crossfitsvlFittest of the Upstate IG: @fittestoftheupstateGordon's IG: @gj.lake