Episode 41

In this episode, we will be interviewing Kevin Sanderson, the Founder of Maximizing Ecommerce Podcast and successful eCommerce brand owner. He is a full-time eCommerce seller who also helps others grow their businesses.

Let’s dive right in and gain some valuable insights to expand your eCommerce business internationally.

[00:01 - 07:11] Creating the Freedom to Reach your Dreams

• We introduce our guest Kevin Sanderson 
• Kevin talks about his career background and journey
• Kevin talks about the diversifying revenue and expanding to the international market

[12:45 - 24:19] Selling Internationally on Amazon

• Kevin shares the story when he began to start selling internationally
  • Understanding amazon and figuring out the hoops to expand to other market places
• Kevin talks about the challenges in selling internationally
  • Conquering the fear of facing something different
  • Understanding the sales and income tax in each state
• Recommendation for international expansion to start
  • Go to Canada first, because it operates similarly to the US
  • Start simple and add more complexity later as time goes on

[24:20 - 36:19] Expanding to Canadian Market 

• Kevin shares about the process and application in Canada
• Kevin talks about the benefit of expanding your market to Canada
  • More Flexibility 
  • 15% more sales just by offering it there
• Inventory tracking
  • Start with smaller amounts of inventory 
• Kevin talks about Listing reviews at the start 
  • Amazon pull all the reviews together with the same Ascent in UPC
• Kevin talks about how the currency exchanges work
  • Repatriate your money with E-commerce global payments (Payoneer)
  • Keep more things in local currency

[36:20 - 47:15] Diversifying risks

• Kevin talks about the risk and consequences of selling internationally
• Kevin shares the story and the aftermath of some mistakes he made
  • The risk is pretty low, as long as you stay in terms of the service
• Kevin talks about the Seller Central Portal and the Software tools
• Lightning Round segment with Kevin
  • Favorite book
  • Hobbies - Workaholism 
  • Successful e-commerce entrepreneurs vs people who give up - Mindset
  • How to Connect with Kevin - links below

Resources Mentioned:

• Scott Voelker 
• Payoneer
• The Compound effect: Jumpstart Your Income, Your Life, Your Success by Darren Hardy
• Download Free Checklist  

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