In the fourth episode of First Year Frontiers, Luke Buesnel and Richenda Vermeulen go for a deep-dive on how important it is to know your customers. They’ll question the common methods there are out there – around getting to know your customers, the battle of keeping customers while attracting new ones, and creating a compelling enough message that resonates with your target market.

Along the way, you’ll also hear from our four already established Australian business owners, including Lucy Lloyd from Mentorloop, business and marketing coach Emily Spicer Stuart, founder of Kester Black, Anna Ross, and Sammy & Andrew Prowse from Universal Practice.