Differentiation in the banking industry is not easy. Especially for a credit union with $400 million in assets and only 5 branches.cPort Credit Union, headquartered in Portland Maine, has found that providing advanced digital services and serving the community in unique ways is the key to building a strong brand, supporting a powerful culture, and delivering continued growth.My guest on the FIsionaries podcast is Ashley Simmons, Director of Digital Experience at cPort Credit Union. We discuss how cPort uses five core values as a guide to stand out in a crowded marketplace.