Finding a niche is something that, if nailed at the beginning, can be one of the most simple steps to make sure your training business is successful. If you do not have the proper niche at the start, you mine as well have thrown away all of the time and money you have invested. 

Question #1

• Is your business high not profit? Are you going to be able to earn the money that you want?

Question #2

• Is it easy to sell? Is it frictionless?

Question #3

• Is it enjoyable? If it is not enjoyable, you will get easily drained doing it. 

Question #4

• Is it sustainable? Is it something you can do in the long-term?

You MUST check all four of these boxes off to have a thriving online training business, you CANNOT compromise on any of the above questions. 

At the end of the day, this is a coaching business. This is bigger than just being a personal trainer, you need to treat this like a BUSINESS if you want to succeed. 

Focus #1

• What is the result your client wants to achieve?

Focus #2

• What are they interested in?

Do not base your target audience or “niche” according to what is hot on the market. For example, tailoring to overweight middle-aged moms. The reason is, doing this will not check the box off of the 4 questions above.

Yes, it is still important to have a niche or target audience that has money to pay for your services but it should not be the main factor. 

FOCUS on WHO you want to SERVE.