My goal here is to teach you the fundamentals of being a successful online fitness trainer. I will educate you on what type of business model you should build your business around to make it as profitable as possible.

If you are getting nervous about $200k being too much of an “unrealistic” goal in your eyes, you can plug absolutely any number into that equation and this EXTREMELY SIMPLE BUT EFFECTIVE business model will work wonders for you. 

Trust me, I’m a bit of a meathead. So if I can apply the same business model to my own business and see success, then you can too (and probably even be better)

First initial questions to build our business model

~ How much do you want to be charging?

~ How are going to be able to sell at that rate?

Some guidance from my end, take as you will, I recommend you charge more rather than less. The typical personal trainer needs to have the mindset that they NEED to charge extremely low in order to be successful. This is extremely counterintuitive.

~ How much money do you want to make?

~ How many sales do you want to make weekly?

Let’s look at it from a sales perspective now

There is a sales pipeline that you need to implement AND work effectively to be able to hit the answers to the above questions. The following are stages of the pipeline that needs to be excelled, in this order ~ opt-in, app, triage, calls, and sale. 

I’ll show you an example of what each stage’s numbers might look like

Lets say we are trying to make 40 sales per month with a revenue of $72,000/month

Pipeline 

Sales: 40

Calls: 64

Triage: 102

Application: 163

Opt-in: 1,000

Each of the stages has a successful conversion rate that we use to calculate the number we need to hit for the next step in the pipeline based on our desired sales/revenue goal.