0:00

Welcome to Fitness Disrupted,

0:03

a production of I Heart Radio.

0:09

I am Tom Holland and this is

0:12

Fitness Disrupted. They

0:16

say it every show, greatest

0:18

job in the world. But it

0:20

worked really hard to get here, and I'm still

0:22

working hard, smarter, Maybe

0:25

it's still hard. And

0:28

this podcast is

0:30

for those who might want

0:32

to do what I do, and

0:35

I get those questions very frequently.

0:37

So not only do I feel the

0:40

nutrition questions, exercise questions,

0:42

motivation questions, all that kind of stuff,

0:45

but also from people just

0:47

getting into the industry. Maybe

0:49

they've been in the industry a couple

0:52

of years or so. And

0:55

many of those who are getting into the industry are

0:57

those later in life maybe second job, third

0:59

job. And I love it. It's

1:01

the greatest job in the world. But as

1:05

I will outline, there

1:07

is no outline, there's no roadmap to

1:11

doing what I do today. And

1:16

when I talk about the industry,

1:19

I mean there's a lot of different branches for

1:21

me, and for this podcast, it's

1:23

the fitness industry right exercise,

1:26

So we're talking personal trainers,

1:28

group fitness instructors. Obviously

1:31

there are offshoots from there, the

1:33

nutrition side, all of that

1:35

kind of stuff, and that's a good

1:37

and a bad thing. It's a good and

1:40

bad thing, right, But it's

1:42

not only the greatest industry in the world

1:44

in my opinion if you love it, and I

1:46

will talk about that, but

1:49

there are super you know, there

1:51

are challenges because

1:54

it's not a traditional job,

1:57

and let's call it what it is. If you

1:59

want to make money me you know,

2:01

support a family and things like that, then

2:04

it gets even more challenging. Alright,

2:07

So this podcast, so

2:10

you want a career in the fitness industry,

2:13

This is part one. So this is top

2:15

level. This is top

2:17

level stuff. Just kind of

2:19

the framework what I think

2:22

and what I have experienced and what I've

2:24

seen. And

2:27

let me say that I

2:32

learned by studying the people who

2:34

had accomplished what I wanted

2:36

to accomplish. And I've interviewed

2:39

several of those people here on the show.

2:41

Matt Fitzgerald, the writer, Troy

2:45

Jacobson, the triathlete

2:48

who went off and started incredible

2:50

business for himself. He's on his third or fourth

2:52

career, but he was a professional triathlete

2:55

and at the time he started coaching and

2:58

doing his own so I cling

3:00

DVD spinner vols videos ended

3:02

up being in one and cheating cheating

3:06

is a strong word. I kind of cheated. Uh.

3:09

I studied him and interviewed him. So if you want

3:11

to listen to that podcast, and

3:14

Jack Wilane was

3:18

someone I looked up to and studied

3:21

and respected his philosophy,

3:24

his approach, and yes,

3:26

I yet to do that podcast. I'm waiting because it's

3:28

so important to me to do it right. But

3:30

back when I had my first radio show, I

3:33

interviewed him for an hour. To

3:35

this day, I am blown away that the

3:39

person I looked up to so much gave

3:42

me a full hour on a Saturday live

3:48

and so that's a huge part of this. So that's I understand.

3:50

If some people want what I have achieved,

3:53

yes, that's the question. So I'm gonna give

3:55

it to you. But as I just

3:57

outlined, like you kind of

3:59

want to follow a bunch of people and take a bit

4:01

from here and a bit from there, and you do your

4:03

own thing. That's

4:09

success. It's

4:11

not rocket science. You

4:14

go what worked for this person, what

4:16

worked for that person, and then

4:18

what am I willing to do

4:22

and how will

4:24

I make my mark? All

4:26

Right, So that's what this is about. If you're in the

4:28

fitness industry just starting out or

4:31

maybe you want to take it to the next level. That's a

4:33

huge part. Maybe you're a trainer through

4:35

fitness instructor the

4:38

shows for you. And again this is just part one.

4:40

Much more to come in this area

4:42

because I'm getting more and more questions about it.

4:45

Quit break when we come back, So

4:47

you want a career in the fitness industry? Part

4:49

one, we will be right back and

5:00

we are back talking about how

5:02

you make a living in the fitness industry

5:04

if that's something you want to do. And

5:07

I will say it probably a hundred times during this

5:09

episode that I I

5:11

love it. I have the greatest job in the world.

5:13

And that's where we're gonna start. You

5:17

have to love it. You have to

5:19

be passionate about it, and hopefully

5:23

you do that with whatever you

5:25

do in life. Right, we want to figure out what

5:28

we enjoy, what

5:31

we're good at, and we want

5:33

to monetize it. So

5:35

all the cliches are true. If

5:37

you find something you love and

5:39

you make a living at it, you never work a day in your

5:41

life. Well, yes and no,

5:44

I've worked really hard, and as I said

5:46

in the intro, I continue to work hard, but I love it.

5:49

And the alternative is not an option. For

5:51

me. You know, vast

5:54

majority of my family and friends are in finance, and

5:56

God bless all you people that are in that industry

5:59

probably not listening this episode though, Uh,

6:02

that wasn't for me, and

6:04

I trained. I

6:06

know the term is abused literally, but

6:09

billionaires. I trained all the

6:11

celebrities and people have lots

6:13

and lots of money, and

6:16

that was never the be all,

6:18

end all for me. So those two initial

6:21

concepts are heavily

6:24

entwined. In other words, you've got to be passionate

6:26

about it, and at least out

6:28

of the gate people money can't be

6:31

shouldn't be, in my opinion, the

6:34

driver because

6:36

if you're doing this right. One of the reasons

6:39

this industry is so hard, so challenging,

6:42

it's because there's so much

6:44

that stuff out there. That's what this show is all about.

6:50

It's about getting the truth

6:53

the myths, breaking them down

6:55

because there are a lot of people in this industry

7:00

maybe shouldn't be call it what it is,

7:02

aft you

7:04

know, and they're not going to make a career

7:06

out of it, most of them. And that's fine, do whatever

7:08

you want to do. But I I this is not selling

7:10

shoes to me. I take this super seriously.

7:13

And when you waste people's time and money,

7:15

that's a problem. It's a huge problem to me because

7:19

this is about your health. This is about your well being

7:22

physically and mentally. So

7:25

you've got to be passionate about it. Really, ask

7:27

yourself, is this what I want to do?

7:29

Do I love it this much? And

7:33

money will come when you do a good job

7:36

and you work hard anything in life,

7:39

But you want to make millions

7:41

right away? Not your goal? Ask

7:45

yourself, you really want to help people? Do

7:48

you really just want to get stuff

7:51

for yourself? Can

7:54

make money? I want you to make

7:56

money, and that's also why I'm doing these shows

7:59

for the industry. Let's

8:02

start with the passion, start with helping people first.

8:06

Really really kind of important, all

8:08

right, because you are

8:10

going to work hard. You're gonna work

8:12

really hard. And

8:16

I started, I'm

8:18

gonna give you, obviously, my experiences

8:20

because that's my that's

8:23

my vantage point, and that's what worked for me. Right

8:25

started as a personal trainer. If you've listened to the other shows,

8:27

you've heard much of this already. But you know personal

8:30

trainer said many years

8:32

ago, Okay, I'm finally gonna do

8:34

this for a living. And so I went from personal

8:36

trainer to a group fitness instructor, and

8:39

then started branching off. Let

8:42

me backtrack a tiny bit. All the

8:44

time I was into fitness, which is since

8:47

I was a teenager, I was also doing

8:49

other things. It's so many different jobs in my lifetime,

8:51

but a huge passion of mine along with

8:54

fitness. You can have more than one. People was

8:57

performing, and that goes for music,

9:00

stand up comedy, and acting. Was doing all of those

9:02

things for many years in

9:05

college a couple of years after college,

9:07

but I was also doing the fitness thing, and

9:11

the state up comedy got to a pretty high

9:14

level, working with names you know that

9:16

are super successful today. And

9:19

at the point where I needed to like really

9:22

make a decision, was this the career choice? Said

9:24

no, because I was going

9:26

to the twenty four hour gym's in Manhattan

9:28

after doing a stand up set.

9:31

You know it eleven midnight,

9:33

one am, and usually all three

9:35

of those times, and it was fitness,

9:38

and that was not the lifestyle. But

9:40

let me say this back

9:43

to the concept of failure. You know, there are

9:45

many people I grew up with who

9:48

knew me as the stand up comic or

9:50

knew me when I was doing the acting.

9:52

For the short amount of time music.

9:55

I still do all those things today,

9:57

and I do all of those things within the fitness

10:00

world, and so I'm

10:02

getting ahead of myself a little bit. But that's

10:04

what makes me unique one of the things in this

10:06

industry. It helps them measurably

10:08

with the DVDs I hosted way

10:11

back when and booking those big

10:13

jobs and then going

10:15

on QVC and HSN

10:19

and you know, the Canadian Shopping Channel.

10:22

So all of that made sense. And

10:25

so this goes to another

10:28

thing you got to think about again, top level stuff here.

10:31

You have to have a loose long term

10:33

plan, right,

10:36

what's your goal? What's your

10:38

goal in the next year, two,

10:41

what's your goal halfway? You know, maybe

10:43

five years, ten years, and then I

10:46

know that I'm fifty three now, at

10:49

like seventy, I want to be teaching. I'll

10:51

be teaching like anatomy and some sports

10:53

psychology and motivation

10:55

and things like that. But things

10:58

change. And that goes back

11:00

to why brought up the unique

11:02

nature of my background is

11:06

you have this long term plan, but

11:08

things change, and that's

11:10

okay. It's actually part of life,

11:13

right, It's not a linear progression,

11:16

and that's really important to embrace.

11:19

Because as

11:21

I said at the start, there is no roadmap. You

11:25

kind of outline where you think you want to be

11:27

and then you just let things start to fall into place.

11:30

So you're passionate about it. You

11:32

realize you're not going to make a fortune right

11:34

away, and

11:37

you're ready to work hard. You're gonna get up

11:39

early, you're gonna go to bed late. And again

11:41

I'm talking from the vantage

11:43

point of the personal trainer and then the group

11:46

fitness instructor, and then all of the revenue

11:48

streams that come off of that. That's the most important

11:50

part of this podcast Part

11:52

one is

11:54

thinking about the multiple revenue

11:57

streams available. And

11:59

they are so many today, so

12:01

many more then there

12:03

were when I started, and many that are just different.

12:07

Right, so real quickly, you start

12:09

as a personal trainer, get paid by the hour, and it's brutal

12:12

because people don't show

12:14

up and if you don't show up,

12:17

we don't get paid when you're a personal trainer,

12:19

and that was brutal. And yes, so many gems have

12:21

twenty four hour cancelation policies really

12:24

hard, as those of you who are

12:26

personal trainers know to

12:30

enforce, especially with people you know well will go oh,

12:32

Tom, you know you've been working with this person for maybe a year

12:34

or longer, and like like you

12:36

know, last minute cancelation. Well, you know, something

12:38

happened with a kid or something came

12:41

up, and you want to say, well, you owe me x

12:43

dollars. I don't care how the trainers

12:45

do, and actually he should, but

12:47

my point is it's an hourly thing and you only

12:50

get paid if you work. And

12:52

I tell the story that one of the gyms I worked

12:54

at many years ago, I would

12:57

sell training packages and sometimes people

12:59

would never show up and I never saw a dime of it.

13:02

Sold a fifty pack many

13:04

back in the day, but one in particular,

13:07

the only time I sold a fifty pack in the person never

13:09

came back, never showed up, and

13:12

I saw it not a dime thousands

13:14

of dollars in personal training that I

13:16

sold the gym kept. So

13:19

you start at that personal trainer level if

13:21

that's your goal fitness, right, And then I said,

13:23

okay, let me start teaching classes

13:25

because I love to do it. Get a workout

13:27

in. If that's how you do it, you know it's not about you, but

13:30

obviously there's a way to do it where people

13:32

want to see you exercising you're demonstrating you get

13:34

workouts in and

13:36

classes don't cancel the way clients

13:39

do. And so that was my progression,

13:41

right, personal trainer add in the group fitness,

13:44

and by the way, group thatitness also

13:47

put you in front of potential clients for personal

13:49

training. And now today,

13:52

I don't want to get too deep into it in this episode,

13:54

but you've got Zoom and

13:56

the Internet and apps in so

13:58

many different ways to train bowl one

14:01

on one and in group situations. And

14:05

that's amazing. All

14:08

right. One

14:10

really important point is that

14:14

you have to be ready and willing to

14:16

do a lot for free, not training

14:18

people necessarily. Although I used

14:20

to give personal

14:23

training to charities, you know, you'll start getting

14:25

hit up with that, will you donate five training

14:27

sessions for certain um,

14:30

you know, charity

14:32

event and then yeah,

14:35

you're doing that for free. But

14:37

I'm talking also about all the media

14:40

that I've done and continue to do, all

14:42

the articles I contribute to TV

14:45

appearances and things like that. I remember when I finally

14:47

achieved that goal of getting on the Today Show years

14:49

ago. Quiet, who

14:52

made a lot of money at the time, probably

14:54

still does, but he said,

14:56

did you get paid for that? I was like, oh, my God, yeah,

15:00

indirectly. So this

15:03

is about building your brand, all

15:06

right. So you will

15:08

do a lot of stuff

15:10

for free, but it's not for free.

15:14

My goal back when

15:16

I started and to this day is to get my name

15:18

out there so that the

15:21

great line is you don't have to introduce

15:23

yourself, right or

15:28

the only one I love is work

15:30

until you're idol becomes

15:33

your rival, and I had that too,

15:36

alright, But a lot of that comes from

15:38

doing stuff for free. You

15:41

know, I subscribe to many different

15:43

media kind

15:46

of sources that ask

15:50

for my input on articles and things like that.

15:53

Do they pay me for it? No, I'll do

15:55

workouts different magazines. Now it's online

15:58

so many different ways. But at the end,

16:01

well, they put your name in it and then they put maybe

16:03

your book if you have a book, or

16:05

your gym, or your online now

16:08

you know, website where you're gonna train people. So

16:11

it's just super important to realize

16:14

that you will do stuff for free. Now I'm not

16:16

saying again, qualify this one final

16:18

time that your

16:21

time is not important. You have to value yourself and

16:23

you will be asked to do a lot for free that

16:25

you shouldn't. You

16:28

will never stop getting asked to do stuff

16:30

for free that you shouldn't and

16:33

that will be in a separate podcast, and

16:36

they're in lies the challenge, right,

16:38

But I've watched far too many fitness people

16:41

turned down stuff that they should be doing for free

16:44

and has to get paid for it. And

16:47

I leave it at that. You if you

16:49

truly are passionate about this business and start to

16:51

study it and learn it, you'll know. You'll

16:53

know the stuff that you should be paid for and this stuff you shouldn't,

16:56

and where you are in your career and how good you are

16:58

what you do. All right, And

17:00

so let's take one more quick break and we

17:02

come back a couple more points just to get

17:04

you started in this industry,

17:08

because again, it is the greatest job

17:10

in the world. All right, quick break, We'll be right back,

17:22

and we are back. One

17:26

really important topic to cover in

17:28

this first take on making

17:30

a living in the fitness industry is what's

17:32

your specialty, what's your thing? What

17:35

makes you different? And that goes back to

17:37

what you're passionate about people, what's

17:40

your thing? Why did I use almost

17:42

daily as A squat is a squat, A push

17:44

up is a push up. There infinite

17:47

number of people pushing workouts and their

17:50

fitness gurus. Is on social media today

17:53

easier than ever before, right, all

17:55

doing the same stuff, And I'd argue

17:57

the problem is to differentiate themselves.

17:59

So many people are doing really dangerous, stupid stuff

18:02

to get more clicks and likes and potential lawsuits.

18:05

That's getting ahead of myself again. One of

18:07

my revenue streams now being

18:09

a fitness expert in lawsuits. But

18:12

when you find what you're passionate about, when you start

18:14

doing this because you love

18:17

it and and focus in that area to

18:19

start, by the way, you

18:22

don't have to stay there. Always think of like

18:24

singers and actors. You know, your first

18:27

movie as an actor, there's gonna be

18:29

the best, but you gotta get your foot in the door. Now,

18:31

you could stay there. But what's

18:33

unique about my career is that

18:36

I do a lot. So I have a bunch of

18:38

different buckets right the exercise, nutrition,

18:41

motivation, and even within those buckets, you

18:43

know, I've written the books on marathons, I've

18:45

written the books on triathlon. I did

18:47

the sports nutrition, then I branched

18:49

off into beat the gym and the micro workout

18:51

plan. So for

18:53

me, it's been harder, more

18:56

challenging because I didn't necessarily focus

18:58

on one area, but that wasn't for me. So

19:01

you can have more than one where you just focus

19:03

on what you can be, the running person, you can be, the high intensity

19:06

whatever it is that makes you want to get

19:08

up every day and just be

19:10

authentic and powerful and passionate.

19:14

That's your thing, and so you

19:16

need to identify that, and

19:19

then you want to start to build your brand.

19:21

As I said earlier, around

19:24

that in so many

19:26

different ways, right to

19:28

get known as that person, to

19:31

be the expert in that area. And

19:34

one way you do that. By the way, and this is one

19:36

of the trickiest parts

19:38

of this industry, although it shouldn't be. Is

19:41

get as much credibility through the education.

19:44

It is actually potentially

19:46

a detriment as crazy as it sounds,

19:49

in certain scenarios in this fitness

19:52

world. Like you know, you try

19:54

to get a job at certain gyms and you are more qualified.

19:56

This happened to me, You're not gonna get

19:59

hired because the personal training manager,

20:01

you know, you're competing, or the group fitness

20:04

as huge. You know,

20:06

group fitness is so cut throat. I'm

20:08

talking in the gym's it's changed now. But

20:10

regardless of that, get as much education

20:13

in your area. Are you a running

20:15

coach, well, get certified in as many different

20:17

ways as you can, running specific

20:19

group fitness, study

20:22

your craft, and never stop. And

20:24

so when I said this is what I

20:26

was going to do for a living, I said, I'm gonna get the most

20:29

education possible. Never stop, because

20:32

my number one goal

20:36

as far as perception

20:38

from individuals and corporations

20:40

is credibility. I want them to go and I want

20:42

you. You're listening to this podcast, hopefully because you

20:45

go. I think he's got something

20:47

worth saying, because he's done it, he studied

20:49

it. And yes, one other quick

20:51

bullet point is walk the walk. If

20:56

you're a running coach, hopefully you

20:58

run right hopefully out

21:00

there. I never really trained golfers. I

21:03

don't golf now. There were golfers

21:05

back in the day where I would work on core stuff and flexibility,

21:08

but if they got to that point or you

21:11

know, it was usually pretty quick and there

21:13

was a golfing specific trainer, then I would

21:15

push the client to them,

21:19

because you want to specialize in your thing. Again,

21:22

if we're qualified trainers, you

21:24

can work with everyone. You you know, you know the

21:27

the sport they're doing, and you can prepare them for it obviously,

21:30

but study

21:34

your craft and then hopefully

21:36

you are engaging in that area.

21:39

And that goes back to the passion again. If

21:42

you're passionate about Olympic weightlifting, then

21:46

you're gonna be hopefully doing that in the gym and people are

21:48

gonna come up to you, or you're doing it online wherever

21:50

you're doing it. But do it, walk

21:53

the walk and talk to talk. All

21:56

right, all right, let's finish up

21:58

this first one quickly with what I talked

22:00

about, the most important part of this first

22:02

take on it, and again I'm gonna do many is

22:04

that multiple revenue streams. So

22:06

you're thinking about being in the industry, making a career

22:08

out of this, what's important is that you go, Okay,

22:11

maybe you are a trainer, maybe you are a group fitness instructor,

22:13

maybe you're doing online stuff, maybe a couple different

22:16

things going irons

22:19

in the fire. Is that the saying, so

22:22

you need more and so the great thing

22:24

about having multiple revenue streams

22:27

is you don't ever have to

22:29

have all of them hitting it once,

22:32

and they rarely are and

22:35

one will develop

22:37

over time, and

22:40

this is where you start to make really good money.

22:42

Right, So for me, just gonna walk you through them quickly.

22:45

You know, started already by giving you a few

22:49

started with the trainer, personal

22:51

training for for years, by the way years

22:54

and that started in the gym, and then

22:56

I was doing home you know in New

22:58

York City and apartments. Uh.

23:00

Then I took a foot out

23:03

and went into a personal training facility

23:05

where I had to bring the clients in but got a bigger

23:07

cut. Was doing the group

23:09

fitness right teaching

23:11

classes. Then I started

23:14

my camps. I did a running camp in

23:16

New York City, Team Holland Running

23:18

Club. I've got this Nantucket

23:20

camp that is over twenty years running.

23:24

I'm when you get back to that really quickly. Online

23:27

coaching when the internet hit, that was huge for me.

23:30

So you go, how do you scale this? How

23:33

do you work with multiple people at different

23:35

times on your own schedule? And

23:37

so that was online coaching for me, and that's huge

23:40

today, right. Designing

23:43

plans Again, whatever your specialty is in

23:45

fitness, you

23:48

can train people all over the world some well

23:50

I've one on one if you want, but even more importantly

23:52

designing programs. And

23:54

I had a good, better best what

23:57

was it back? I think it was gold, silver

24:00

for platinum for online coaching,

24:02

and my platinum rate was obscene,

24:04

and I just threw that number up on my website that I

24:06

designed myself. And guess what, there

24:09

were people willing to pay for it if you made

24:11

it worthwhile. All

24:13

right, So again going through these quickly, but

24:15

I want to get you thinking personal

24:18

training, group fitness so much

24:20

online with both of those things. Then

24:22

I started writing. I wrote a spec

24:25

article every week. This is back when there were magazines.

24:27

Now it's even easier. You should have to mail

24:29

them out. But I love writing, and

24:31

so I started just writing articles

24:34

on topics I enjoyed that I

24:36

was passionate about that I knew something about,

24:38

and I would send them out. Didn't

24:41

happen right away, but every single one of them was published

24:43

because I was passionate about it, I knew what I was talking about,

24:46

and I was persistent. All right. Then

24:48

consulting so many different ways to

24:50

consult in this industry. I started

24:53

working on photo shoots for magazines like Self,

24:55

where they bring a fitness person on the set to

24:57

make sure the model who's not a fitness person off

24:59

and time times, is doing the exercise correctly.

25:03

I did online consulting

25:06

for magazines like Self where they're like, will you just

25:08

answer ten questions on their

25:11

board. Now, this is a while back, they're not doing this the same

25:13

way, but just to get you thinking. Now

25:16

you can answer you know, questions and Twitter forms

25:18

and things like that for different companies, and

25:22

that paid really well. It started to play well. This is where I

25:25

was starting to go, oh my gosh,

25:28

I love this industry even more because I'd worked so

25:30

hard up until that point. Right, lectures

25:33

huge and just

25:35

real quick. One of my first lectures was for Gatorade

25:38

back in the day the Boston Marathon expo.

25:41

I remember having no idea what to charge, and

25:44

this person reached out again

25:46

because I had gotten my name out there, was starting

25:49

to get known, contributing to everything,

25:51

showing up, you know, doing races,

25:54

being at expose, so many different things,

25:57

and they said what do you charge? And I said, well, what,

26:00

what's what's your normal? You know, what's the going rate

26:02

for your budget? And the number was five x

26:04

what I probably would have asked for at the time. And

26:07

that's another podcast where we'll talk about

26:10

you know, perceived value and learning what you should charge

26:12

and how you figure that out. All right,

26:15

Then I did my own DVDs and

26:17

they got hired to do them. But I did my own,

26:19

invested, took a chance. I

26:22

did audio workouts before there were audio

26:24

workouts, and they got hired to do audio

26:26

workouts, just like I got hired to do the DVDs.

26:30

Sponsorships huge today with

26:33

Instagram and things like that. So whatever

26:35

your passion is and you get known for and you build

26:37

that brand, then you reach out. I

26:40

got turned down from power Bar I

26:42

think six years in a row to be on

26:44

their team Elite never

26:46

gave up and then ended

26:49

up on the team for over six

26:51

years, and they

26:53

had a great program where it was

26:55

you got free stuff, obviously free product,

26:58

but then if you got in the media, you got paid

27:00

either in you know, power Box,

27:02

or you could get cash. So

27:05

sponsorships today with Instagram and things

27:07

like that, it's evolved. But

27:09

when you find what you're passionate about, you walk

27:12

the walk, you start to build your brand. All

27:14

of this stuff starts to fall into place, and it goes back

27:16

to that loose framework you're gonna go.

27:19

Tom didn't talk about any of this stuff, and

27:21

things just start to happen. But it's by

27:23

getting that ball rolling all

27:26

right. So many different ways

27:28

to monetize social media today, you know,

27:30

YouTube channels, things like that, and

27:33

here I am today with podcast did two radio

27:35

shows because how much I got paid for the radio shows.

27:38

Nothing. I

27:40

loved it, but indirectly

27:43

I did, so I didn't get paid directly,

27:47

but there were things that happened from that. And

27:51

you get a book published

27:53

and you get different things like

27:56

that as a result of what's known as

27:58

your platform. How many people do you reach?

28:01

That's a huge part of social media today. And

28:05

finally to other of many

28:07

different revenue streams. You know, I

28:10

am the fitness advisor for a major home

28:12

exercise equipment company.

28:16

Sometimes I throw up brands, sometimes I don't.

28:18

Uh, usually I don't. But those couple they're

28:20

all over what I do and in the books and everything

28:23

like that. Um,

28:26

but that's Nautilus and Nautibus owns both

28:28

flex and things like that. In my micro workout plan, you'll

28:30

see that. And that was a part in the

28:32

in the symbiotic relationship.

28:35

Is that the right term for you know, they were

28:37

part of my most recent book and

28:40

that was a huge deal for me to sign

28:42

on with Nautilus. And that was my first true

28:44

fitness job when I was in college. Was managing

28:47

a summer job, managing a Nautius

28:50

facility, and

28:52

as I said before, finally

28:54

again there's many more. But being a fitness

28:56

expert in lawsuits crazy

29:00

fun goes to my credibility

29:03

and the time in this industry. So I

29:05

wanted this first show

29:07

not to be about me, but I have to give

29:09

you my way of

29:12

what I accomplished, because as people say, why how

29:14

did you do what you do? I want? I want to

29:16

do what you do. There are

29:19

dozens and dozens of other revenue streams,

29:22

and we'll talk more about that specifically in

29:25

the next episode of this series,

29:28

but that's enough for this one. I

29:31

gotta start where it matters. I

29:33

made a commitment in the nineties

29:35

that this was what I was going to do for a living. Studied

29:39

those people, I started to get the education,

29:42

figured out what I was passionate about. I worked

29:44

my butt off for a long time. I

29:46

loved it, though I didn't

29:48

think about the money and it comes.

29:51

And just know that this is a lifestyle. This

29:54

is a lifestyle. I don't have a choice. That's

29:58

how passionate I am about what I

30:00

do. I tried all the other jobs I made

30:04

good money and other things but it wasn't

30:06

close to making me happy. And I didn't do it for a

30:08

long time, thank goodness. But

30:11

I made very little money for a long time,

30:13

but it didn't matter because it's not about

30:16

the money. It wasn't

30:18

for me, and I'll

30:20

leave you with that again. You can

30:22

get into this industry make a lot of money really quickly,

30:25

but that's not why I'm in it, and

30:28

that's why I will be doing it when I'm

30:31

hundred twenty. Maybe

30:33

that's when I'll retire, not sure yet. So

30:37

there you go. If you're listening to this podcast

30:39

and you're truly just starting out greatest

30:42

job in the world, figure

30:45

it out in your

30:47

terms, what's going to make you happy

30:50

and start to implement what I talked

30:52

about here today and what I'm going to talk about all

30:54

the other podcasts. But

30:57

that's one of the greatest things is that you truly a fitting

31:00

entrepreneur. You'r

31:02

a fitness entrepreneur. I

31:04

have a tough time people say what do you do for a living? You

31:08

know, you say fitness consult and you

31:10

say author. I have a fitness company

31:13

in so many different ways, but it doesn't matter, and

31:16

I'm someone who needs variation

31:18

in everything I do, and

31:20

that's why the multiple revenue

31:23

streams is not only

31:25

helpful with making money, but it's helpful

31:27

with me enjoying what I do every day.

31:30

All right, thank

31:33

you for listening. And again, if you're starting out,

31:36

love to hear from you more questions, comments,

31:39

things you're confused about. I just want to hear

31:41

where you are in your journey, in

31:43

your fitness industry journey. Tommy

31:46

Fit is Instagram and Twitter tom h Fit.

31:48

You can direct message me through the

31:50

site. Go to Fitness Disrupted dot com

31:53

emailment through there. Again. A bunch of

31:55

books that I talked about. Micro Workout

31:57

Plan is the most recent one is great

31:59

when to pick up again because not only is the

32:01

the workouts and the info and they're good

32:04

great, but if I do

32:06

say so, but you'll see

32:08

that I did it in partnership with

32:11

both legs. So everything

32:13

is connected. Everything

32:15

you do is connected in this industry, good

32:17

and bad. But building

32:20

that brand, your personal brand,

32:22

because it's about you push

32:24

up as a push up, the squats a squad. How

32:27

do you make it? You? All right?

32:29

Thank you for listening. I am Tom Holland this

32:32

is Fitness Disrupted. Believe

32:34

in yourself Fitness

32:39

Disrupted is a production of I heart

32:41

Radio. For more podcasts from my heart

32:43

Radio, visit the i heart Radio app,

32:46

Apple Podcasts, or wherever you listen

32:48

to your favorite shows.