Warren Martin discusses with Chris Brown owner of New Era Fitness and Performance located in the UK, the importance of value and all the aspects of value in ones business and fitness programs.  Chris dives straight into the NO bull talk and tells how it is and should be to be successful in business and in fitness.  If you want to lose fat, get stronger, make more money, have a better relationship, or just be a better person all around then you must listen to what Chris Brown says here on the Fitness Professional Elite Show.