Chris Smith is a 5th generation native of Arizona. His family arrived in Arizona in 1877 and has farmed, ranched and rodeoed for each of those 5 generations. He comes from a lineage of entrepreneurs. He was raised in a rodeo family and still competes in rodeos across the southwest in the team-roping event and is beginning to introduce his children to the cowboy lifestyle. Having been around cowboys and their stories for most of his life, Chris is a storyteller at heart. He loves nothing more than being a husband and a father. His wife and four kids are truly his best friends. Chris helps businesses of all sizes, startups and entrepreneurs fundamentally rethink their approach to cultivating life changing stories within their businesses, and exposing those stories to the world. He helps align the founders’ and employees’ stories with the brand of the company. Helping them grow their revenues rapidly, gain and retain more customers and help them create amazing experiences. You can learn more and connect with Chris at: www.thecampfireeffect.com/