In the new digital ecosystem, utility customers expect from their utilities the same customized and responsive experiences they now enjoy from online shopping, social media, entertainment services, and apps. Today’s technology innovations like advanced analytics, made possible through the cloud and artificial intelligence, have the power to unlock customer insights like never before. Utilities can leverage these insights to deliver the most relevant, timely, and personalized customer experiences that help increase engagement, participation in products and services, and satisfaction. Lirio’s Jeremy Lloyd talks with Fiveworx Chief Product and Technology Officer, Patrick Hunt, about the opportunities availability through machine learning to help utilities meet these objectives.