Does building an online community sound impossible? Is it worth the effort? What can you do with one after it’s built? Crystal talks with digital communications expert Kami Huyse about how to build an online community and provide the inspiration you might need to get started creating one for your project, campaign, or organization.

Also, Flack Pack contributor Gina Luttrell talks with Robert about the importance of transparency when social influencers are part of your tactical approach; a guest contestant finally slays the Buzzer Beater; Harold Burson waxes about the Cola Wars; the team makes a pitch for a Coke machine in the Flack Pack office; and the rules of an awesome contest with a cool prize are announced!

Links:

White House braces for Mueller report

Guest: Adrienne Wallace

Gucci apologizes after social media users say sweater resembles blackface

Burberry chief says it’s “deeply sorry” about noose accessory

Dems down to three possible 2020 convention host cities

Virgin Galactic founder Richard Branson sets date of first trip into space

Guest: Kami Huyse

How to build effective online communities

Zoeticamedia.com

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Contributor: Gina Luttrell

IZEA 2018 State of the Creator Economy

FTC Endorsement Guides

Cola wars: A social and political history

Guest: Harold Burson

Amazon: The Business of Persuasion: Harold Burson on Public Relations

Video: I’d Like to Buy the World a Coke

National Cherry Blossom Festival