Responding to a PR request for proposals (RFP) can be stressful, time consuming, and sometimes futile. But it’s also necessary, as RFPs are a staple of agency business development efforts.

So how can PR pros engage the RFP process and live to tell about it? Robert spends some quality time this week with two experts on RFPs: Robert Udowitz and Steve Drake, principals of RFP Associates, based here in the Washington, D.C. metro area. They examine the pitfalls of the process and share some tips that will help us master our next RFP response.

Links:

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Contributor: Shalon Roth

Flack Pack Intern: Sharon Osano

Flack Pack Intern: Sarah Shelson

Buzzer Beater Guest: Samantha Summers

Guest: Steve Drake

Guest: Robert Udowitz

RFP Associates

Research: The impact of the agency selection process on public relations programs & outcomes