With the Fall season upon us, it is time to start looking at next year in the golf industry. It's a time when golf courses and facilities began to evaluate their success and failures and plan for where they are headed. With that in mind, we put our marketing and golf operations hats on and dig into a discussion of branding in the golf industry. From our years and scope of experience, we delve into a few aspects of the topic and why some of the best golf courses in the world tend to excel in merchandising and memory-making.On the Front Nine, we have news from the World Junior Girls Golf Championship, a golf association seeking board members and volunteers, and we discuss the impact of Lexi Thompson being the 7th woman to play a PGA TOUR event and any implications from it.