In this episode, Jeff Newton & Bill Combs shed light on one of the most common issues we see when working with other Firearms Instructors, choosing your price point!  This single factor could be the determining factor in whether or not you're still an instructor in the years to come.  How we approach it, may not be what you think.  Bill even breaks through with a golf analogy!

• Touch on executing market research
• Provide examples from speaking directly with countless instructors
• Clue you in on topics such as: Profit Margins, Cost of Goods Sold, and Lifetime Value of a Customer.
• What is the Difference Between Price and Value
• Identify Your Loss-Leader
• Provide High Value Content
• Bring Your Students Back For More

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Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens

Discover more about Inalienable Arms at: http://www.InalienableArms.com 
An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

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