Businesses and brands often adopt identities online that are sellable but not authentic, and this holds true in the wellness and fitness industries as well.

Having met thousands of wellness coaches and athletes, India shares the three most common mistakes she witnesses them make in their visibility strategies and what you can do instead to amplify your influence online.

In this discussion:

• How to consider the events and online spaces where you show up
• Why your gym selfies aren’t selling your services
• Why your content needs to highlight your values
• How considering who follows you and why informs your content

Connect with India Jackson and Flaunt Your Fire:

• Flaunt Your Fire
• LinkedIn: ​​India Jackson
• Instagram: @FlauntYourFire

Ready to dive deeper?

Want to learn more about authentically amplifying your influence online? Join Pause on the Play® the Community and get access to monthly Q&A sessions with India Jackson and Erica Courdae and get your questions about brand visibility, strategy, and mindset answered, along with community support, workshops, and replays.

Resources:

India recommends listening to Pause on the Play Ep 151: Make the World Your Playground of Possibilities, with Gary Ware for more on playing and experimenting with how you show up in your visibility efforts.