In this episode I talk with Matt Cauble the co-founder of Kin Euphorics, a functional beverage company that aims to reduce stress — “all bliss, no booze.” Matt was previously a co-founder of Soylent and he shares tales from the company’s early days, describing how they made one of the largest pivots in YC history from building software-defined radios to meal-replacement shakes. He explains why Soylent resonated and we get into co-founder Rob Rhinehart's latest interest in space settlement and the Mars industry event he hosted in the Mojave. Matt shares why he is now interested in wellness, how he's applying lessons from Soylent to building the Kin community, and why strong companies often look like new social movements. We get into the product’s formula, which includes nootropics and adaptogens, and what it means to challenge a ritual as ancient as alcohol.