This week-we're dissecting the discourse of blogs and their impact between 2007-2012 when hip-hop met the internet. Collectively known as ItsTheReal, Jeff and Eric Rosenthal join us to talk about their 10-part docu-style audio series The Blog Era and remember the wild west of music distribution and discovery.++Produced by: Dale Lewis and Luke Bailey for Fly Fidelity Media++Art direction: Mango Shark++About: Hosted by Luke Bailey, The Fly Fidelity Podcast is a weekly podcast featuring thoughtful, layered, nuanced and authentic conversations with fascinating guests from hip hop and beyond.++Patreon: Support The Fly Fidelity Podcast by subscribing to our Patreon and unlock exclusive bonus content. Learn more at Patreon.com/FlyFidelity++Contact: [email protected]