How do we take something we believe in and make it happen?  What helps us take the risks to make a difference in what we do?  Jem is a true pioneer!  A top female wine maker in Tuscany, breaking new ground in her profession whilst overcoming huge hurdles like climate change and Covid 19.  She grew up in a small apple farming region in Boston, then founded her own boutique, organic winery Catello Poggiarello in Tuscany.  She an ex-wine importer and wine consultant advising on branding and strategy in the industry.  “Don’t do different for difference sake”.  This is a story of how to stay determined whilst being OK with being “an outsider”.  She shares her top tips for believing in yourself, your idea and being different!

https://www.jemmacyconsulting.com

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