Grant Farwell is the Chairman and Co-Founder of Matcherino, an esports platform that helps game publishers and tournament organizers run successful esports tournaments.
Prior to Matcherino, Grant founded Barc, a social web browsing experience for people browsing the same web sites. This was before the rise of services like discord and slack and offered some of the same functionality. Grant says that while the team had a solid technology base, they struggled with sales and monetization. This led to the eventual shutdown of Barc and the start of Matcherino.
In this episode, we talk about the esports industry and challenges tournament organizers face, we talk about doing sales in startups, and we talk about brands and sponsorship in esports.
And it was really like an aha moment… All these fans wanted to donate money… and to not just financially, but in so many different ways, contribute to this event that was happening.
– Grant Farwell
These shownotes are also available at http://folkstories.org/21
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