Join me on today's episode as I talk with Zoe.  Zoe is a new entrepreneur who is working through the all too common struggle of strategically promoting her business and building it in way that suits her.   Most of us have started our business by following the crowd in ways of promoting our business.  But this isn't necessarily the best way as our guest soon finds out.   Listen as we talk thought rethinking Zoe's strategy and even how she wants to grow her business.