Salespeople may be masters of persuasion, but when a decision goes back to the customer’s office, we need to influence what happens next to get that sale. Of course, many salespeople believe that the easiest way to echo their sales pitch is by attending the meeting with their contact’s colleagues and presenting the sales pitch themselves. But, there are other ways to get that sale without being present at that meeting.So, how do you get your contact to echo your sales pitch?In today’s lunchbreak training, I explain what echo selling is and how to use it to get more sales, easier. I explain why your customers seek external approval from their co-workers and how to encourage them to echo your sales pitch to get positive confirmation from their colleagues. I share strategies for staying top-of-mind with your customers and how to create an echo ally in their organization. I also share the four steps you should follow to create an echo in your target accounts. “It’s not the salesperson’s words, but the confirming echo between our contact and their co-workers.”- Steve Bookbinder This week on Food For Thought Lunchbreak:Why your sales contacts seek approval from their co-workersHow echo selling encourages positive confirmation between your contact and their co-workersHow to gain your customer’s attention and stay top of mindStrategies for creating an echo effect when speaking with your customerContacting your contact’s co-workers to prime an echo allyHow echo selling can be used with referral sources, distribution channels, and partnerships 4 Steps to Start Echo Selling:Select the target company.Make sure your LinkedIn profile is properly completed.Follow our social selling playbook.Continue to learn about echo selling It’s Time to Get More SalesThanks for tuning into this week’s episode of Food For Thought Lunchbreak with Steve Bookbinder. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us an honest review. Don’t forget to follow us on Facebook, Twitter, and Instagram and share your favorite episodes on social media.And for more great content, news, and information on sales and marketing, be sure to visit the DM Training website.Food For Thought Lunchbreak with Steve Bookbinder is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.comSee omnystudio.com/listener for privacy information.