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How to create a record-breaking jersey campaign

How to create a record-breaking jersey campaign

Released Thursday, 10th February 2022
Good episode? Give it some love!
How to create a record-breaking jersey campaign

How to create a record-breaking jersey campaign

How to create a record-breaking jersey campaign

How to create a record-breaking jersey campaign

Thursday, 10th February 2022
Good episode? Give it some love!
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In this episode, we are discussing the very successful shirt-campaigns of VfL Bochum. We invited Christoph Wortmann, Director Marketing & Sales of VfL Bochum and David Görges, Managing Director of Beyer Görges, the agency that was responsible for the marketing campaigns of Bochums latest kits.Key questions:

1. How did you first enter the football industry and land your currentjob at LaLiga?2. What was that exact moment where you got the first job at LaLiga?3. Can you walk us through a typical day as a Business DevelopmentManager for your Europe? Like your daily routine and mainresponsibilities4. What are your biggest challenges regarding your role?5. What do you enjoy most about your role? 6. What tips would you give to young professionals who want to pursue arole similar to yours, specifically in business development infootball?

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